{
  "slug": "serpapi",
  "name": "serpapi",
  "description": "SerpApi provides a fast, easy, and complete API to scrape Google and other search engines, delivering structured SERP data for various use cases.",
  "url": "https://optimly.ai/brand/serpapi",
  "websiteUrl": "https://serpapi.com/",
  "logoUrl": "https://logo.clearbit.com/serpapi.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Search Engine Data APIs",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:38:36.481Z",
  "verifiedVitals": {
    "website": "https://serpapi.com",
    "category": "API Service, Enterprise Search Software",
    "what_it_does": "SerpApi provides a real-time API that enables developers and enterprises to access and scrape structured search engine results from Google and other search engines, handling proxies, CAPTCHA solving, and parsing HTML.",
    "primary_audience": "The primary audience includes developers, researchers, enterprises, AI startups, SEO and marketing companies, and financial institutions.",
    "core_product": "The core product is a real-time Search Engine Results Page (SERP) API that delivers structured JSON data from a wide range of search engines, including Google, Amazon, Bing, and others.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Offers a free plan with 250 searches per month. Paid plans are primarily monthly subscriptions, starting at $25/month for 1,000 searches and scaling up to $106,050/month for 54 million searches. An Enterprise plan is available at $3,750 per month, with searches billed additionally based on usage, offering both on-demand and reserved search options."
    },
    "parent_ownership": "SerpApi is a bootstrapped company founded by Julien Khaleghy in 2017, with no external funding raised.",
    "named_competitors": [
      "Serpent API",
      "DataForSEO",
      "Serper",
      "Bright Data",
      "Scrappa",
      "Scrapingdog",
      "SearchAPI.io",
      "cloro",
      "Oxylabs",
      "Exa",
      "Tavily",
      "Brave Search API",
      "Apify",
      "ScraperAPI"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "difficulty scraping search engines",
      "need for structured SERP data",
      "automating data collection from search engines",
      "lack of comprehensive search data",
      "integrating search results into applications"
    ],
    "solutionIntents": [
      "provides search engine scraping APIs",
      "offers structured data from various search engines",
      "automates web data extraction",
      "enables real-time SERP data access",
      "facilitates data integration for developers"
    ],
    "evaluationIntents": [
      "compare API coverage",
      "evaluate API speed and reliability",
      "assess ease of integration",
      "compare pricing models (Standard vs. Enterprise)",
      "review specific features (e.g., X-Ray, ZeroTrace Mode, JSON Restrictor)",
      "check data accuracy and completeness"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1788071452380
}