{"name":"Servus Credit Union","domain":"servus.ca","url":"https://optimly.ai/brand/servus-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Servus Credit Union is Alberta's largest credit union, a member-owned, community-based financial institution offering personal banking, borrowing, investing and financial advice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"},{"key":"description","label":"Description","shape":"text","content":"Servus Credit Union is a member-owned, community-based financial institution with roots dating back to 1938. It serves more than 600,000 Albertans with banking products, financial advice and community-focused programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Reimagining financial fitness by using humanity and technology to help members' feelings about money be good ones.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://servus.ca","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Caring, friendly, helpful and community-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1938","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Member-owned and community-based; no parent ownership stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps members manage their money, save, borrow, invest and improve their financial fitness with personalized banking support and advice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nSavings and chequing accounts\nPersonal loans and borrowing\nInvesting and Guaranteed Investment Certificates (GICs)\nCredit cards and rewards\nFinancial advice and appointments\nOnline, phone and branch banking support\nFinancial literacy and community engagement","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Savings accounts\nChequing accounts\nPersonal loans\nGuaranteed Investment Certificates (GICs)\nServus World Elite Mastercard\nCircle Rewards\nProfit Share Program","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"More than 600,000 Albertans, including Servus members and former connectFirst Credit Union members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households in Alberta seeking personal banking, borrowing, saving, investing and financial advice; also charitable and not-for-profit organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Growing savings with GICs\nManaging day-to-day spending and banking\nBorrowing for personal goals\nPlanning and investing\nEarning credit card rewards\nAccessing financial advice and member support\nImproving financial literacy and fitness","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Guaranteed returns and 100% deposit protection on eligible GIC offerings\nOpportunities to receive Profit Share Rewards\nPersonal loans that help members achieve their goals\nAccess to banking support seven days a week\nImproved financial fitness and confidence\nSupport for day-to-day financial needs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://servus.ca","updated_at":"2026-11-08T02:11:33.143566+00:00"}]}],"last_refreshed_at":"2026-11-08T02:11:33.148942+00:00","last_changed_at":"2026-11-08T02:11:33.155290+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=95ce850c-e964-4981-af08-4156644422d9"}