# Seventh Generation
> Seventh Generation is an American company specializing in eco-friendly household cleaning, paper, and personal care products. It is a pioneer in the 'green' consumer movement, formulating products with plant-derived ingredients and essential oils while prioritizing environmental sustainability and ingredient transparency.
- URL: https://optimly.ai/brand/seventh-generation
- Logo: https://logo.clearbit.com/seventhgeneration.com
- Slug: seventh-generation
- BAI Score: 92/100
- Archetype: Challenger
- Category: Consumer Goods
- Last Analyzed: June 10, 2026