# SF Supermarket

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/sf-supermarket
- **Dataset:** https://optimly.ai/brand/sf-supermarket.json
- **Markdown:** https://optimly.ai/brand/sf-supermarket/llms.txt
- **Official website:** https://shunfatsupermarket.com
- **Slug:** sf-supermarket
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Shun Fat Supermarket is an Asian supermarket chain offering imported groceries, fresh produce, meat, live and frozen seafood, beverages, alcohol, and household items.
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

- **Description:** Shun Fat Supermarket is a rapidly growing Asian supermarket chain founded in 1993 in Monterey Park, California. It sells imported grocery items from China, Taiwan, Japan, Thailand, Vietnam, the Philippines, Mexico, and other regions, with stores in California, Nevada, Oregon, and Texas.
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

## Identity

- **Mission:** To provide diverse communities with a wide selection of high-quality, fresh products at low, competitive prices, while continually improving product selection, customer service, and convenience.
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

- **Founders & leadership:** Founded by Hieu Tran, a Chinese-Vietnamese entrepreneur and seafood wholesaler.
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

- **Website:** https://shunfatsupermarket.com
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

- **Voice & tone:** Informational, promotional, and community-oriented.
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

- **Founded:** 1993
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides convenient access to imported Asian and ethnic groceries, fresh produce, meat, seafood, and other household products at competitive prices.
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

- **Core capabilities:**
  - Asian and imported grocery retail
  - Fresh Asian produce
  - Fresh, frozen, and live seafood
  - Quality meat selection
  - Weekly specials and discounted products
  - Multi-location retail operations
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

- **Products / SKUs:**
  - Imported groceries from China, Taiwan, Japan, Thailand, Vietnam, the Philippines, and Mexico
  - Fresh Asian vegetables and seasonal fruit
  - Fresh, frozen, and live seafood
  - Quality meat
  - Alcohol and non-alcohol beverages
  - Household items
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

- **Pricing:** Low, competitive prices and weekly specials on various products.
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

## Audience

- **Target industry:** Asian grocery and supermarket retail.
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

- **Customer base:** Diverse communities in California, Nevada, Oregon, and Texas, including the Chinese community originally served in Monterey Park, California.
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

- **Ideal customer profile:** Shoppers seeking imported Asian and ethnic groceries, fresh produce, meat, seafood, beverages, and household items at convenient regional supermarket locations.
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

- **Use cases:**
  - Shopping for imported Asian groceries
  - Buying fresh Asian vegetables and seasonal produce
  - Purchasing fresh, frozen, or live seafood
  - Shopping for meat, beverages, alcohol, and household items
  - Saving through weekly specials
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

- **Customer outcomes:**
  - Access to a wide variety of imported and ethnic products
  - Access to fresh produce, meat, and seafood
  - Convenient shopping across multiple store locations
  - Savings through competitive prices and weekly specials
Source: Brand's website (https://shunfatsupermarket.com) · 2026-11-07

Page last updated 2026-11-07.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

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application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
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- `customer_fit`
- `features`
- `integrations`
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Allowed gap values:
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