# shape-magazine > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Shape Magazine is a publication focused on health, fitness, and wellness, providing content related to workouts, nutrition, weight loss, and healthy living, primarily aimed at women. - Business Profile: https://optimly.ai/brand/shape-magazine - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://amazon.com/ - Logo: https://logo.clearbit.com/amazon.com - Slug: shape-magazine - Brand Authority Index tier: Emerging - Archetype: Incumbent - Category: Media & Publishing - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Personal Trainers or Dietitians: Seeking one-on-one professional guidance for customized fitness routines, meal plans, and health advice. | Rely on general knowledge/social media: Not actively seeking curated health and fitness information, instead relying on anecdotal evidence or unverified sources, which can lead to misinformation. Solutions: shape magazine | Fitness Tracking Apps (e.g., MyFitnessPal, Peloton App): Instead of reading articles, users can get personalized workout plans, track nutrition, and monitor progress through dedicated apps. | Health & Wellness Blogs/Websites (e.g., Well+Good, Greatist): Online platforms offer free articles, guides, and expert advice on health, fitness, and nutrition, often updated more frequently than prin