{
  "slug": "sharethrough",
  "name": "Sharethrough",
  "description": "The Sharethrough Ad Platform maximizes user attention & performance through research-backed ad enhancements while curating the inventory for optimized directness, sustainability and quality.",
  "url": "https://optimly.ai/brand/sharethrough",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://www.sharethrough.com/",
  "baiScore": 48,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Advertising Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-19T00:03:19.785Z",
  "verifiedVitals": {
    "website": "https://www.sharethrough.com/",
    "founded": "Not available in the scraped context.",
    "headquarters": "Not available in the scraped context.",
    "pricing_model": "Not explicitly stated, but common for ad platforms would be impression-based or performance-based models.",
    "core_products": "Ad Enhancements (e.g., CTV Sports Ticker, Dynamic Video Captions, Display Countdown), Inventory Curation, Sustainable Ad Tech Solutions (e.g., GreenPMPs™), SmartSuite™ Technology, Programmatic Ad Platform",
    "key_differentiator": "Proprietary research-backed ad enhancements to maximize user attention and performance across all channels and formats; strong commitment to sustainability in ad tech through certifications and pioneering initiatives like GreenPMPs™; and curated inventory for quality and directness. Now differentiated as part of one of the largest independent ad platforms globally via the Equativ merger.",
    "target_markets": "Advertisers, Publishers",
    "subcategory": "Programmatic Advertising Platform"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Ad Optimization & Placement: Advertisers manually select ad placements, optimize creative assets without algorithmic enhancements, and rely on basic analytics, potentially missing out on attent",
      "Full-Service Digital Advertising Agency: Engaging a traditional agency to manage ad campaigns, including media buying, creative development, and optimization, which might involve using their preferred",
      "Standard Ad Buying Without Enhancements: Running ad campaigns using standard programmatic channels without any specific attention-enhancing technology or carbon emission reduction strategies, leading "
    ],
    "solutionIntents": [
      "Sharethrough ad platform",
      "sustainable ad tech solutions",
      "ad enhancements attention",
      "Sharethrough Equativ merger",
      "GreenPMPs by Sharethrough",
      "Other Programmatic Ad Platforms/DSPs/SSPs: Utilizing alternative demand-side platforms (DSPs) or supply-side platforms (SSPs) that offer programmatic ad buying and selling, but may not have the same f"
    ],
    "evaluationIntents": []
  },
  "timestamp": 1784878686909
}