# SheaMoisture
> SheaMoisture is a global personal care brand specializing in hair care, skin care, and bath products formulated with shea butter and natural ingredients. Originally founded in 1912, the brand is a pioneer in the natural hair movement, focusing on products for textured hair types and underserved consumer segments.
- URL: https://optimly.ai/brand/sheamoisture
- Slug: sheamoisture
- BAI Score: 92/100
- Archetype: Challenger
- Category: Personal Care
- Last Analyzed: May 21, 2026
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## Full Details / RAG Data
### Overview
SheaMoisture is listed in the AI Directory.
SheaMoisture is a global personal care brand specializing in hair care, skin care, and bath products formulated with shea butter and natural ingredients. Originally founded in 1912, the brand is a pioneer in the natural hair movement, focusing on products for textured hair types and underserved consumer segments.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | SheaMoisture |
| Slug         | sheamoisture |
| URL          | https://optimly.ai/brand/sheamoisture |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Personal Care |
| Last Analyzed | May 21, 2026 |
| Last Updated | 2026-05-27T22:06:28.426Z |
### Verified Facts
- Founded: 1912 (Modern brand launched in 1991)
- Headquarters: Amityville, NY
### Links
- Canonical page: https://optimly.ai/brand/sheamoisture
- JSON endpoint: /brand/sheamoisture.json
- LLMs.txt: /brand/sheamoisture/llms.txt