# SheaMoisture
> SheaMoisture is a global personal care brand specializing in hair care, skin care, and bath products formulated with shea butter and natural ingredients. Originally founded in 1912, the brand is a pioneer in the natural hair movement, focusing on products for textured hair types and underserved consumer segments.
- URL: https://optimly.ai/brand/sheamoisture
- Slug: sheamoisture
- BAI Score: 92/100
- Archetype: Challenger
- Category: Personal Care
- Last Analyzed: May 21, 2026