{"name":"Shearings","domain":"shearings.com","url":"https://optimly.ai/brand/shearings","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Shearings is a UK holiday company offering coach holidays, self-drive breaks and river cruises in the UK and Europe.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"},{"key":"description","label":"Description","shape":"text","content":"Shearings provides packaged holidays with destinations across the UK and Europe, including escorted coach tours, self-drive holidays and river cruises. Its holidays include options such as short breaks, solo holidays, all-inclusive holidays, seasonal breaks, rail experiences and special-interest trips.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide great holidays while taking away the hassle of planning, driving, parking, navigating, flying and handling luggage.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://shearings.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, informal, upbeat and reassuring, with conversational British humour and an emphasis on hassle-free travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"United Kingdom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Shearings removes the complexity and stress of organising a holiday by arranging travel, accommodation and excursions in a single package, while reducing the need for driving, parking, navigating, flying, luggage handling and extensive research.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Escorted coach holidays\nSelf-drive holidays\nRiver cruises\nUK and European holiday planning\nPackaged itineraries with accommodation and excursions\nLocal departure points across the UK\nSolo traveller and single-room holiday options\nSeasonal, all-inclusive, short-break and special-interest holidays","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Coach holidays\nSelf-drive holidays\nRiver cruises\nUK holidays\nEuropean holidays\nSolo holidays\nAll-inclusive holidays\nShort breaks and weekend breaks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Holiday prices are displayed per person, with examples ranging from £229pp for selected 2027 holidays and £249pp for selected last-minute holidays. Individual tours show their own prices and may include single-room supplements.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure travellers seeking UK and European holidays, including solo travellers, couples and adults booking short breaks, escorted tours, self-drive holidays or river cruises.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK-based leisure travellers who want convenient, pre-arranged holidays with coach transport, accommodation and activities organised for them, particularly those interested in hassle-free escorted travel and solo-friendly options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking an escorted coach tour in the UK or Europe\nTaking a self-drive hotel-based break\nBooking a river cruise\nPlanning a solo holiday with single-room options\nTaking a short break or weekend getaway\nBooking seasonal or Christmas market holidays\nVisiting multiple destinations through an organised itinerary\nArranging a holiday without driving, parking, flying or managing luggage","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Less holiday-planning stress\nNo need to drive, park or navigate\nTravel, accommodation and excursions arranged in one package\nLuggage collected and delivered to the hotel on supported coach holidays\nAccess to a wide range of UK and European destinations\nConvenient departure options from towns and cities across the UK\nA more relaxed and comfortable travel experience\nFinancial protection through a secure Trust Account","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shearings.com","updated_at":"2026-11-07T06:39:25.753212+00:00"}]}],"last_refreshed_at":"2026-11-07T06:39:25.769628+00:00","last_changed_at":"2026-11-07T06:39:25.789432+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=779b8171-3041-47bd-a615-307b6612e5a7"}