{"name":"Shell Island Fish Camp","domain":"shellislandfishcamp.com","url":"https://optimly.ai/brand/shell-island-fish-camp","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family-owned waterfront fish camp in St. Marks, Florida, offering lodging, RV sites, boating, fishing, marina services, and Old Florida experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"},{"key":"description","label":"Description","shape":"text","content":"Shell Island Fish Camp is a laid-back waterfront destination on the St. Marks River, minutes from the Gulf. It provides motel rooms, cabins, park models, vacation rental houses, RV sites, boat rentals, charter fishing, marina services, and access to nearby waterways and natural attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a welcoming, authentic Old Florida waterfront experience where guests can stay, fish, boat, relax, and enjoy the outdoors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Family-owned and operated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://shellislandfishcamp.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Laid-back, welcoming, rustic, family-oriented, and proudly Floridian.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Over 70 years of fishing tradition; the website does not state a specific founding year.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"440 Shell Island Rd, St Marks, FL 32355","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned and operated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a convenient all-in-one base for fishing trips, boating getaways, family vacations, RV stays, and relaxed waterfront retreats, with lodging, marina access, boat rentals, fishing charters, fuel, bait, and boat-launch facilities in one location.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Waterfront lodging\nVacation rental accommodations\nRV and camper sites\nBoat rentals\nCharter fishing trips\nMarina and fuel dock services\nBait shop\nBoat ramp and trailer parking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Motel rooms\nCabins\nPark models\nBevis Bungalow\nGail’s Getaway\nRV and camper sites\nRental boats\nCharter fishing trips","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Motel rooms start at $110 per night; cabins at $140 per night; park models at $120 per night; Bevis Bungalow at $151 per night with a two-night minimum; Gail’s Getaway at $250 per night with a two-night minimum; RV sites start at $50 per night on the pricing page and are listed at $60 per night in the booking portal; rental boats start at $250 per day; fishing charters are $425 for a four-hour half-day or $625 for a six-to-eight-hour full day; mechanic service starts at $95 per hour; overnight docking starts at $10 per night.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, outdoor recreation, fishing, boating, and tourism.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Anglers, boaters, families, fishing groups, paddlers, nature lovers, RV travelers, and guests seeking waterfront getaways.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and groups planning fishing or boating trips, family vacations, RV stays, or relaxed Old Florida waterfront escapes in the St. Marks area.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Fishing trips\nCharter fishing\nBoating getaways\nFamily vacations\nRV and camper stays\nWaterfront lodging\nPaddling and river exploration\nWildlife and nature outings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to the St. Marks and Wakulla Rivers and the Gulf\nA choice of accommodations for individuals, couples, families, groups, and RV travelers\nEasy access to boats, fishing charters, marina facilities, bait, fuel, and a boat ramp\nA relaxed, authentic Old Florida fish camp experience\nA comfortable home base for fishing, boating, nature exploration, and waterfront relaxation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shellislandfishcamp.com","updated_at":"2026-11-08T02:31:47.498896+00:00"}]}],"last_refreshed_at":"2026-11-08T02:31:47.508006+00:00","last_changed_at":"2026-11-08T02:31:47.516980+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=78aa9117-c6fd-4fbe-b4a0-589135988b66"}