{
  "slug": "shift365",
  "name": "Shift365",
  "description": "Shift365 provides a technology-enabled platform and services, known as the SHIFT platform, to help brands activate, optimize, and scale their channel marketing efforts. It specializes in incentive management (Co-Op, SPIFF), marketing automation for channel partners, and local marketing activation, primarily serving industries such as manufacturing, automotive, retail, and agriculture.",
  "url": "https://optimly.ai/brand/shift365",
  "websiteUrl": "https://shift365.com/",
  "logoUrl": "https://logo.clearbit.com/shift365.com",
  "baiScore": 55,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Distributed Marketing Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-16T01:22:52.624Z",
  "verifiedVitals": {
    "website": "https://shift365.com",
    "category": "Channel Marketing Platform",
    "what_it_does": "Shift365 provides technology-enabled solutions for activating, optimizing, and scaling channel marketing. This includes incentive, co-op, and SPIFF programs, marketing automation, and local activation. The company helps manage channel incentive and rebate programs, automates marketing and campaign deployment, enables dealers and partners with brand-approved assets, and offers visibility into channel performance through analytics.",
    "primary_audience": "Shift365's primary audience includes brands, manufacturers, distributors, and retailers who operate within a distributor, dealer, or franchise network. They serve channel partners, dealer networks, independent dealers, and regional markets in industries such as manufacturing, automotive, retail, and agriculture.",
    "core_product": "The core product is the SHIFT Platform, an integrated, AI-powered technology and services platform designed to optimize channel marketing.",
    "parent_ownership": "Shift365 is a part of Mudd Advertising Company."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790009339052
}