{"name":"Shilav","domain":"shilav.co.il","url":"https://optimly.ai/brand/shilav","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Shilav is an online and physical retail brand offering baby, children’s and family products in Israel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shilav.co.il","updated_at":"2026-11-06T17:33:17.055276+00:00"},{"key":"description","label":"Description","shape":"text","content":"Shilav operates an e-commerce store featuring products for babies, children, parents and newborn gifting, along with customer services, delivery, returns and parenting-related content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shilav.co.il","updated_at":"2026-11-06T17:33:17.055276+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://shilav.co.il","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shilav.co.il","updated_at":"2026-11-06T17:33:17.055276+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, family-oriented and promotional, with friendly, informal language.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shilav.co.il","updated_at":"2026-11-06T17:33:17.055276+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps parents, expectant families and gift buyers find a broad range of baby and children’s products in one retail destination.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shilav.co.il","updated_at":"2026-11-06T17:33:17.055276+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and e-commerce\nBaby and children’s product merchandising\nDelivery and order tracking\nIn-store exchanges and returns\nGift cards and customer loyalty programs\nParenting and product-selection content\nCustomer support and contact services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shilav.co.il","updated_at":"2026-11-06T17:33:17.055276+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Strollers and travel systems\nCar seats and safety seats\nBaby and children’s clothing\nChildren’s furniture and room design\nTextiles and room décor\nToys and games\nNursing and feeding products\nBathing and baby care products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shilav.co.il","updated_at":"2026-11-06T17:33:17.055276+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices are listed in Israeli new shekels (NIS). The site offers member pricing on some products, free home delivery for orders over 199 NIS excluding furniture, and a 29 NIS delivery charge below that threshold.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shilav.co.il","updated_at":"2026-11-06T17:33:17.055276+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Baby, children’s and family retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shilav.co.il","updated_at":"2026-11-06T17:33:17.055276+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Expectant parents, mothers, fathers, grandparents, families with babies and children, and gift buyers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shilav.co.il","updated_at":"2026-11-06T17:33:17.055276+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Israeli consumers shopping for baby and children’s essentials, apparel, safety products, nursery furniture, toys, travel products and newborn gifts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shilav.co.il","updated_at":"2026-11-06T17:33:17.055276+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Preparing for a new baby\nShopping for strollers, carriers and travel products\nBuying car seats and other child-safety products\nFurnishing and decorating a baby or children’s room\nPurchasing baby clothing and accessories\nBuying toys and games\nShopping for nursing, feeding and baby-care products\nBuying gifts for newborns and children","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shilav.co.il","updated_at":"2026-11-06T17:33:17.055276+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of baby and children’s products\nAbility to shop online and receive home delivery\nAccess to member pricing and promotions\nAbility to exchange or return eligible purchases through Shilav branches\nAccess to product-selection and parenting guidance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shilav.co.il","updated_at":"2026-11-06T17:33:17.055276+00:00"}]}],"last_refreshed_at":"2026-11-06T17:33:17.068245+00:00","last_changed_at":"2026-11-06T17:33:17.082057+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=aaafb56c-91c3-460f-acf5-6b90c2c30399"}