# Shin Shin Department Store > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/shin-shin-department-store - **Dataset:** https://optimly.ai/brand/shin-shin-department-store.json - **Markdown:** https://optimly.ai/brand/shin-shin-department-store/llms.txt - **Official website:** https://shinshinltd.com.tw - **Slug:** shin-shin-department-store - **Categories:** retail-ecommerce ## Overview - **Tagline:** Shin Shin Department Store is a Taiwan-based department store and online retailer offering general merchandise, exclusive products, gifts, tea, and home delivery. Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 - **Description:** Shin Shin Department Store provides department store shopping and online shopping services, including exclusive products, customized gifts, Taiwanese teas, home delivery, and customer service. Its website also provides investor, corporate governance, and corporate social responsibility information. Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 ## Identity - **Mission:** To provide the public with a comfortable department store shopping space while supporting employment and care policies for retired military personnel and honored families, and contributing to social responsibility. Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 - **Founders & leadership:** The company publishes corporate governance information covering its board of directors, functional committees, internal audit, integrity management, legal compliance, and governance rules. Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 - **Website:** https://shinshinltd.com.tw Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 - **Voice & tone:** Sincere, diligent, reassuring, and customer-oriented; the site uses the values “Sincerity, Diligent, Satisfaction” and “誠心、用心、安心.” Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 - **Founded:** 1972 Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 ## Offerings - **Problem solved:** Provides convenient access to department store merchandise, online shopping, exclusive products, gifts, Taiwanese tea, home delivery, and customer support. Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 - **Core capabilities:** - Department store retail - Online shopping - Home delivery - Exclusive product selection - Customized gifting - Customer service - Taiwanese tea and specialty product retail - Corporate social responsibility and sustainability initiatives Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 - **Products / SKUs:** - General department store merchandise - Exclusive products under 欣欣嚴選 - Customized gifts - Taiwanese high-mountain oolong and Jin Xuan oolong tea - Fushoushan Changchun tea - European Style Butter 8 oz. Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 - **Pricing:** The scraped product page lists European Style Butter 8 oz. at NT$5.69. Other product pricing is not specified in the scraped content. Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 ## Audience - **Target industry:** Retail and department stores Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 - **Customer base:** The general public and online shoppers; the company also prioritizes employment of retired military personnel and honored family members. Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 - **Ideal customer profile:** Consumers seeking department store merchandise, online shopping, gifts, Taiwanese tea and specialty products, home delivery, and customer service. Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 - **Use cases:** - Shopping for general merchandise in a department store - Purchasing products online - Ordering home delivery - Buying customized gifts - Purchasing Taiwanese specialty teas - Accessing customer service - Following investor and corporate governance information Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 - **Customer outcomes:** - Access to a comfortable department store shopping environment - Convenient online purchasing and home delivery - Access to selected Taiwanese teas and specialty products - Gift purchasing options, including customized gifts - Customer support through a dedicated service line Source: Brand's website (https://shinshinltd.com.tw) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.