{"name":"Shoal Air","domain":"shoalair.com","url":"https://optimly.ai/brand/shoal-air","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Shoal Air provides scenic tours, air charter and regional air services throughout Western Australia's Kimberley region.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"},{"key":"description","label":"Description","shape":"text","content":"Shoal Air links Kununurra, Wyndham, Derby and Broome with isolated communities, cattle stations, mine sites and remote retreats across the Kimberley. The company provides scenic flights, corporate and community air charter, freight and other remote air services with a diverse fleet and experienced aircrew.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide reliable, professional air services that support the daily life, communities and development of the Kimberley, while delivering superior service and value.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Steve Irvine, Owner and Managing Director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://shoalair.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, locally knowledgeable, professional, community-minded and service-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Kununurra, Western Australia, Australia; major fleet base, maintenance and administration services are located there.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Locally owned, managed and staffed. Steve Irvine is the owner and managing director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides reliable air transport across the remote Kimberley, where roads are limited, connecting people, communities, businesses, supplies and services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Scenic flights and regional air tours\nCorporate and community air charter\nRemote community and station air services\nPassenger transport\nFreight and urgent supply delivery\nMedical and specialist appointment transport\nMine site and crew-change transport\nOffshore search operations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Scenic tours\nAir charter\nBungle Bungles tours\nMitchell Falls tours\nScenic flights from Drysdale River Flight Centre\nScenic flights and ground tours from Ellenbrae Station","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Aviation, tourism, regional transport, mining, pastoral and remote-area services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Tourists, corporate and community clients, remote communities, cattle stations, mine sites, remote retreats, businesses and organisations operating throughout the Kimberley.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals, businesses, communities and organisations needing reliable passenger, freight, charter, scenic flight or operational air services in the remote Kimberley region of Western Australia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Transporting patients to towns for specialist appointments\nSending tradespeople to repair remote infrastructure\nTransporting school and community groups to regional events\nSearching offshore for overdue vessels\nChanging crews at distant mine sites\nSurveying cattle or infrastructure on remote properties\nDelivering urgent equipment, parts, medicines and supplies\nScenic flights over the Kimberley","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Reliable connections between Kimberley towns and remote locations\nAccess to essential people, food, freight, medicines and supplies\nEfficient travel across a region with few good roads\nScenic access to Kimberley landscapes and attractions\nProfessional aircrew and mission-capable aircraft for diverse operational needs\nSupport for remote base operations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoalair.com","updated_at":"2026-11-07T19:17:11.418946+00:00"}]}],"last_refreshed_at":"2026-11-07T19:17:11.437224+00:00","last_changed_at":"2026-11-07T19:17:11.456701+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2a05799c-2968-4480-b898-29f57d0fa76b"}