{
  "slug": "shopee-sea-limited",
  "name": "shopee-sea-limited",
  "description": "Shopee is a leading online shopping platform that provides a seamless, fun, and reliable shopping experience to millions of users worldwide across numerous countries.",
  "url": "https://optimly.ai/brand/shopee-sea-limited",
  "websiteUrl": "https://shopee.com/",
  "logoUrl": "https://logo.clearbit.com/shopee.com",
  "baiScore": 35,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "E-commerce Marketplaces",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-08T07:27:20.757Z",
  "verifiedVitals": {
    "website": "https://shopee.com",
    "category": "e-commerce",
    "what_it_does": "Shopee provides an online shopping platform that connects millions of buyers and sellers, offering a wide product assortment supported by integrated payments and seamless fulfillment. It operates as a hybrid consumer-to-consumer (C2C) and business-to-consumer (B2C) marketplace.",
    "primary_audience": "Shopee's primary audience includes both buyers and sellers. For buyers, it targets value-driven consumers, convenience seekers, and young consumers, particularly women aged 18-35, living in urban areas. For sellers, it targets micro, small, and medium enterprise (MSME) sellers, home-based sellers, small merchants, and enterprise brands.",
    "core_product": "The core product is an e-commerce marketplace platform for online shopping. It offers a wide selection of product categories, including fashion, electronics, home & living, health & beauty, baby & toys, and fitness equipment.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Shopee charges sellers commission fees (ranging from 7.6% to 15% depending on product category and seller type), a flat 3.27% transaction fee on the final payment amount, and optional advertising/service fees (e.g., Promo Xtra service fee of 3.27-5.45%). New sellers may benefit from a commission-free period."
    },
    "named_competitors": [
      "Lazada",
      "TikTok Shop",
      "Amazon",
      "eBay",
      "Tmall",
      "Taobao",
      "Pinduoduo",
      "Aliexpress",
      "Mercado Libre",
      "Temu",
      "Flipkart",
      "Coupang",
      "Walmart"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790082248845
}