{"name":"Shoppers","domain":"shoppersfood.com","url":"https://optimly.ai/brand/shoppers","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Shoppers is a full-service supermarket serving the Washington, D.C., Maryland, and Northern Virginia markets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"},{"key":"description","label":"Description","shape":"text","content":"Shoppers offers groceries, fresh foods, produce, seafood, deli items, hot foods, bakery products, health and wellness items, and other supermarket products. It emphasizes everyday low pricing and provides digital coupons, weekly ads, and shopping tools.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Serve consumers in the Washington, D.C., Maryland, and Northern Virginia markets with a full-service supermarket experience and everyday low prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://shoppersfood.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1949 as Jumbo Food Stores; Shoppers became part of the United Natural Foods, Inc. family in 1999.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"United Natural Foods, Inc. (UNFI)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Shoppers helps consumers purchase a broad range of grocery and household products while finding everyday low prices and additional savings through digital coupons and weekly ads.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Full-service supermarket retail\nEveryday low-price comparison and pricing\nDigital coupons and promotions\nWeekly advertisements\nFresh produce, seafood, deli, bakery, and prepared foods\nNatural and organic product selection\nCommunity support and charitable contributions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and pantry products\nFresh produce\nFresh meat and poultry\nFresh-catch seafood and steamed shrimp\nDairy and frozen foods\nKretschmar premium deli meats and cheeses\nBakery products and Colossal Donuts\nHot foods and fresh fruit and salad bars","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Everyday Low Warehouse Pricing; Shoppers states that it checks prices monthly against competitors and does not require a savings card. Product pages indicate that pricing is available after selecting a store.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and supermarkets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers in Washington, D.C., Maryland, and Northern Virginia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Grocery shoppers in the Washington, D.C., Maryland, and Northern Virginia markets seeking full-service supermarket selection and everyday low prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for everyday groceries and household products\nBuying fresh produce, meat, seafood, deli, bakery, and prepared foods\nFinding savings through digital coupons\nReviewing weekly advertisements and promotions\nShopping for natural and organic products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad full-service supermarket assortment\nEveryday low prices without requiring a savings card\nAdditional savings through digital coupons and weekly promotions\nAccess to fresh and prepared food selections","source_type":"1p_website","source_label":"Brand's website","source_url":"https://shoppersfood.com","updated_at":"2026-11-06T22:29:30.314549+00:00"}]}],"last_refreshed_at":"2026-11-06T22:29:30.319686+00:00","last_changed_at":"2026-11-06T22:29:30.325719+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=592643b4-0d10-4eea-b496-756fa5aaad4c"}