{"name":"Sid Fogg's Coaches","domain":"sidfoggs.com.au","url":"https://optimly.ai/brand/sid-fogg-s-coaches","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Sid Fogg's Coaches is a Newcastle and Hunter Valley-based coach travel provider offering education tours, day and multi-day tours, charters, and event transfers across New South Wales and Australia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"},{"key":"description","label":"Description","shape":"text","content":"Established in 1957, Sid Fogg's Coaches provides safe, reliable and comfortable coach services from its base in Fullerton Cove, New South Wales. Its services include school and education tours, curated day and multi-day tours, corporate and group charters, sports and special-event transport, and VIP transfers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide safe, reliable and comfortable coach travel, with a focus on customer satisfaction, quality service and community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Andrew and Glenn Ritchie have led Sid Fogg's Australia since August 2024. The company is operated under the ownership of the Ritchie family from New Zealand.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://sidfoggs.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Trustworthy, welcoming, reassuring and travel-focused, emphasizing comfort, safety, reliability, expertise and enjoyable experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1957","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"364 Fullerton Cove Road, Fullerton Cove, NSW, Australia 2318","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned by the Ritchie family from New Zealand since 2024; Andrew and Glenn Ritchie purchased the company from the Habgoods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides organized, comfortable and reliable group and individual transportation for school excursions, leisure tours, events, corporate travel, sporting activities and special occasions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Education and school excursion tours\nCurated day tours across regional New South Wales\nMulti-day coach tours across New South Wales and Australia\nCorporate, school, group and sports charters\nVIP and event transfers\nSpecial-event transportation\nChartered coach travel with modern, air-conditioned coaches\nTour planning, accommodation, itineraries and educational support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Education tours and school excursions\nDay tours\nMulti-day tours\nCorporate charters\nSchool charters\nVIP transfers\nGroup charters\nSports group charters","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by tour and booking. Listed examples include a Hunter Valley Christmas Lights and Dinner day tour at $100, or $90 for children aged 4–15, and an Australia Day Port Stephens cruise at $130. Full payment is required on booking for day tours; bookings close 7 days before departure, and cancellations within 2 weeks of departure are not eligible for a refund, transfer or credit.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Coach transportation, tourism and travel services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Schools and students, solo travelers, friends and leisure groups, corporate organizations, community groups, sporting teams and supporters, event attendees, and VIP or private-transfer customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Schools needing customized educational excursions; individuals and groups seeking guided day or multi-day coach tours; and organizations requiring dependable group transportation for corporate events, sports, community activities, special events or VIP travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"School excursions and curriculum-aligned educational travel\nDay trips to Newcastle, the Hunter Valley, Port Stephens, the Blue Mountains and other New South Wales destinations\nMulti-day sightseeing and leisure tours\nCorporate conferences, client visits and team outings\nFlexible school group transportation\nAirport and special-occasion VIP transfers\nCommunity group day trips and getaways\nSports team and supporter transport","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Safe and reliable transportation\nComfortable travel in modern coaches with amenities including air conditioning and seatbelts\nTailored itineraries and flexible charter arrangements\nStress-free school excursions with transport, accommodation, meals and educational support arranged as required\nConvenient, well-planned leisure travel with experienced guides\nOn-time group transportation for events and sporting activities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sidfoggs.com.au","updated_at":"2026-11-08T02:22:42.959571+00:00"}]}],"last_refreshed_at":"2026-11-08T02:22:42.967786+00:00","last_changed_at":"2026-11-08T02:22:42.976618+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5863f594-101f-40a7-be87-b0e545afe67e"}