{
  "slug": "similac",
  "name": "Similac",
  "description": "Similac is a brand of infant formula offering a variety of specialized options including whole milk-based, organic, sensitive, preemie, and hypoallergenic formulas. The brand aims to provide nutrition modeled after breast milk and supports parents with resources and rewards programs.",
  "url": "https://optimly.ai/brand/similac",
  "websiteUrl": "https://similac.com/",
  "logoUrl": "https://logo.clearbit.com/similac.com",
  "baiScore": 65,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Infant Formula",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T12:54:44.780Z",
  "verifiedVitals": {
    "website": "https://similac.com",
    "category": "Infant formula",
    "core_product": "Infant formula, including Similac® 360 Total Care® Made With Whole Milk and formulas from the Striped Collection.",
    "parent_ownership": "Abbott"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789864647074
}