{"name":"Simpich.com","domain":"simpich.com","url":"https://optimly.ai/brand/simpich-com","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Simpich Showcase sells and consigns Simpich Character Dolls and presents Simpich Marionette productions, including A Christmas Carol.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"},{"key":"description","label":"Description","shape":"text","content":"Simpich Showcase offers a large collection of Simpich Character Dolls, including heirloom, restored, signed, limited-edition, and private-collection pieces. It also provides limited consignment and purchasing services for Simpich dolls and presents marionette theater productions by David Simpich.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To preserve, share, and find new homes for Simpich Character Dolls while continuing the Simpich tradition through marionette theater and storytelling.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The website identifies Robert and Janice (Jan) Simpich as the founding artists of the Simpich studio. David Simpich presents and creates marionette productions, and Toby Simpich assists collectors with doll purchases and sourcing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://simpich.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, nostalgic, story-driven, craft-focused, and collector-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The website states that Robert and Jan Simpich married and moved to Colorado in 1952; early doll experiments date to 1962, and the Santa collection began in the mid-1980s.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Colorado Springs, Colorado","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Simpich Family Traditions DBA Simpich Showcase.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps collectors find, purchase, and complete collections of Simpich Character Dolls; helps owners consign or sell dolls; and provides access to Simpich marionette performances.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Selling Simpich Character Dolls through an online catalog\nOffering heirloom, restored, signed, limited-edition, and private-collection dolls\nConsigning and purchasing Simpich dolls on a limited basis\nHelping customers locate specific Simpich dolls and notifying collectors about available pieces\nPresenting marionette theater productions\nShipping dolls within the United States and handling international shipping inquiries","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Simpich Character Dolls\nSimpich Santas\nA Christmas Carol Collection\nThanksgiving Collection\nCaroler Collection\nSimpich Marionettes\nA Christmas Carol marionette production","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Individual doll prices are listed on product pages and vary by piece, condition, rarity, and collection; listed examples range from $400 to $2,998.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Collectible art dolls, holiday collectibles, folk art, and puppetry.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Collectors and enthusiasts of Simpich Character Dolls, families and individuals seeking holiday displays, doll owners interested in selling or consigning pieces, and audiences for marionette theater.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Collectors seeking rare, signed, limited-edition, heirloom, or restored Simpich Character Dolls, including customers looking to complete specific collections.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying rare or limited-edition Simpich dolls\nCompleting a Simpich collection\nFinding a specific Simpich Character Doll\nDisplaying holiday, historical, or literary-themed dolls\nConsigning or selling Simpich dolls\nAttending a Simpich Marionettes production of A Christmas Carol","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Acquire collectible Simpich dolls in listed conditions ranging from excellent to heirloom\nFind specific or uncommon pieces through the inventory and collector request process\nComplete Simpich holiday and themed collections\nSell or consign dolls and receive a payout after sale\nExperience a live Simpich marionette performance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://simpich.com","updated_at":"2026-11-07T05:13:59.253662+00:00"}]}],"last_refreshed_at":"2026-11-07T05:13:59.747078+00:00","last_changed_at":"2026-11-07T05:13:59.766417+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=afe1d2ed-86df-4055-bf1e-69ab39d1075c"}