{
  "slug": "simplebackups",
  "name": "SimpleBackups",
  "description": "SimpleBackups provides a platform to trigger, schedule, and monitor automated backups across servers, databases, cloud storage, and SaaS applications with zero overhead. It offers features like anomaly detection, flexible scheduling, one-click recovery, API automation, and multi-storage support.",
  "url": "https://optimly.ai/brand/simplebackups",
  "websiteUrl": "https://simplebackups.com/",
  "logoUrl": "https://logo.clearbit.com/simplebackups.com",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Cloud Business Continuity & Disaster Recovery Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-16T03:08:56.366Z",
  "verifiedVitals": {
    "website": "https://simplebackups.com",
    "category": "Cloud Backup Software",
    "what_it_does": "SimpleBackups is a service that automates, schedules, and monitors backups across servers, databases (MySQL, PostgreSQL, MongoDB, Redis), cloud storage, and SaaS applications (like GitLab, Linear, Notion, Knack). It offers features such as no-code integration, monitoring with anomaly detection, flexible scheduling, one-click recovery, API and automation, multi-storage options, and enterprise-grade security with AES-256 encryption, ISO 27001 certification, and GDPR compliance. [website evidence, 5, 13]",
    "primary_audience": "Teams, engineering leaders, DevOps teams, developers, digital business owners, CTOs, technical founders, webmasters, project leads, small businesses, independent developers, startups, and web agencies. [website evidence, 6, 15]",
    "core_product": "A managed backup automation platform for servers, databases, cloud storage, and SaaS applications. [website evidence, 13]",
    "pricing_model": {
      "kind": "freemium",
      "detail": "SimpleBackups offers a free Basic plan, three paid subscription plans (Lite, Plus, Max) available monthly or yearly, and a custom Enterprise option. Paid plans include a trial period. [2, 4, 5]"
    },
    "named_competitors": [
      "NAKIVO Backup & Replication",
      "IDrive",
      "Cove Data Protection",
      "NinjaOne",
      "Druva Data Security Cloud",
      "Veeam Data Platform",
      "Acronis Cyber Protect",
      "Salesforce Backup",
      "Rested",
      "Rubrik"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790029885476
}