{
  "slug": "simplepractice",
  "name": "simplepractice",
  "description": "SimplePractice is an all-in-one practice management and EHR software designed for mental health, speech-language pathology, occupational therapy, and psychiatry professionals. It simplifies administrative tasks and clinical care, including scheduling, billing, insurance, documentation, and telehealth.",
  "url": "https://optimly.ai/brand/simplepractice",
  "websiteUrl": "https://simplepractice.com/",
  "logoUrl": "https://logo.clearbit.com/simplepractice.com",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Ambulatory EHR and Practice Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-02T00:49:14.908Z",
  "verifiedVitals": {
    "website": "https://simplepractice.com",
    "category": "Practice Management Software",
    "what_it_does": "SimplePractice provides all-in-one practice management software designed to simplify administrative tasks, improve client care, and help manage and grow private practices for healthcare professionals. It includes features like scheduling, billing, payments, insurance tools, documentation, integrated telehealth, and AI tools.",
    "primary_audience": "Therapists, Speech-Language Pathologists, Occupational Therapists, and Psychiatrists in private practice.",
    "core_product": "All-in-one practice management and EHR (Electronic Health Record) software.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Offers a free 30-day trial, after which users can choose from various paid subscription plans with customizable add-on features."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789764728013
}