{
  "slug": "singular",
  "name": "Singular",
  "description": "Singular is a marketing intelligence platform that unifies marketing data to provide a complete view of ROI. It combines mobile attribution, cost aggregation, and creative reporting to help brands optimize their cross-channel marketing spend.",
  "url": "https://optimly.ai/brand/singular",
  "logoUrl": "",
  "baiScore": 72,
  "archetype": "Challenger",
  "category": "Marketing Technology (MarTech)",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "adjust",
      "name": "Adjust"
    },
    {
      "slug": "appsflyer",
      "name": "AppsFlyer"
    },
    {
      "slug": "branch",
      "name": "Branch"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "apptrove",
      "name": "Apptrove"
    },
    {
      "slug": "adjust-owned-by-applovin",
      "name": "Adjust"
    },
    {
      "slug": "adjust-for-mobile-attribution",
      "name": "Adjust For Mobile Attribution"
    },
    {
      "slug": "adjust-by-applovin",
      "name": "Adjust"
    },
    {
      "slug": "adjust-an-applovin-company",
      "name": "Adjust An Applovin Company"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T15:00:13.024+00:00",
  "verifiedVitals": {
    "website": "https://www.singular.net",
    "founded": "2014",
    "headquarters": "San Francisco, CA",
    "pricing_model": "Enterprise/Custom",
    "core_products": "Singular Marketing Intelligence Platform, Mobile Attribution, Cost Aggregation, Fraud Prevention, Creative Analytics.",
    "key_differentiator": "Singular is the only platform that natively combines mobile attribution with automated cost aggregation down to the creative level in a single pipeline.",
    "target_markets": "Mobile app developers, gaming companies, enterprise consumer brands, and performance marketing agencies.",
    "employee_count": "201-500",
    "funding_stage": "Series B/C (Private)",
    "subcategory": "Mobile Measurement and Marketing Analytics"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Data Consolidation: Using internal spreadsheets (Excel/Google Sheets) and Pivot Tables to manually stitch together ad spend from various networks with attribution data from internal databases.",
      "Marketing Agencies: Outsourcing data normalization and marketing performance analysis to a specialized digital marketing agency or data consultancy.",
      "Status Quo / Incomplete Attribution: Accepting fragmented data and making budget allocation decisions based on gut feeling or incomplete, last-click attribution models."
    ],
    "solutionIntents": [
      "best mobile measurement partners 2024",
      "marketing cost aggregation software",
      "unified marketing data platform",
      "Singular company overview",
      "MMP for high-scale mobile apps",
      "Platform-Native Reporting: Relying on the native, siloed reporting dashboards provided by individual platforms like Facebook Ads Manager or Google Ads without cross-channel normalization."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1776458488018
}