# Singular
> Singular is a marketing intelligence platform that unifies marketing data to provide a complete view of ROI. It combines mobile attribution, cost aggregation, and creative reporting to help brands optimize their cross-channel marketing spend.
- URL: https://optimly.ai/brand/singular
- Slug: singular
- BAI Score: 72/100
- Archetype: Challenger
- Category: Marketing Technology (MarTech)
- Last Analyzed: April 11, 2026
## Competitors
- Adjust (https://optimly.ai/brand/adjust)
- AppsFlyer (https://optimly.ai/brand/appsflyer)
- Branch (https://optimly.ai/brand/branch)
## Also Referenced By
- Apptrove (https://optimly.ai/brand/apptrove)
- Adjust (https://optimly.ai/brand/adjust-owned-by-applovin)
- Adjust For Mobile Attribution (https://optimly.ai/brand/adjust-for-mobile-attribution)
- Adjust (https://optimly.ai/brand/adjust-by-applovin)
- Adjust An Applovin Company (https://optimly.ai/brand/adjust-an-applovin-company)
## Buyer Intent Signals
Problems: Manual Data Consolidation: Using internal spreadsheets (Excel/Google Sheets) and Pivot Tables to manually stitch together ad spend from various networks with attribution data from internal databases. | Marketing Agencies: Outsourcing data normalization and marketing performance analysis to a specialized digital marketing agency or data consultancy. | Status Quo / Incomplete Attribution: Accepting fragmented data and making budget allocation decisions based on gut feeling or incomplete, last-click attribution models.
Solutions: best mobile measurement partners 2024 | marketing cost aggregation software | unified marketing data platform | Singular company overview | MMP for high-scale mobile apps | Platform-Native Reporting: Relying on the native, siloed reporting dashboards provided by individual platforms like Facebook Ads Manager or Google Ads without cross-channel normalization.