{"name":"Sixteen Tons (Moscow club)","domain":"16tons.ru","url":"https://optimly.ai/brand/sixteen-tons-moscow-club","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Sixteen Tons is a Moscow club, pub, restaurant, brewery and live-music venue with locations on Presnensky Val and Arbat.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"},{"key":"description","label":"Description","shape":"text","content":"Sixteen Tons is a Moscow entertainment and hospitality venue combining an English-style pub, restaurant, live concert stages, nightlife and an in-house brewery. The Presnya location hosts frequent concerts and parties, while Sixteen Tons Arbat combines a pub, restaurant and chamber stage.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a place for live music, concerts, parties, dining, socializing and business meetings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://16tons.ru","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, promotional and culturally focused, with an emphasis on live music, hospitality, beer and memorable evenings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1996","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Moscow, Russia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a central Moscow venue for attending live concerts and parties, dining and drinking, socializing with friends, holding business meetings, and organizing events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Live concert and music-event programming\nNightclub and party hosting\nPub and restaurant service\nIn-house beer brewing\nTable reservations and banquets\nEvent hosting for promoters, with a stated capacity of 150 people","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Sixteen Tons Presnya club, pub, restaurant and concert venue\nSixteen Tons Arbat pub, restaurant and chamber stage\nHouse-brewed Sixteen Tons beer\nLive concerts, parties and special events\nDining menus and special menus","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Event ticket prices vary by performance; the site lists tickets from 900 RUB for some events, with other events priced higher. Some events offer free entry, registration, deposits or table reservations. Restaurant menu pricing is not stated in the scraped content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, nightlife, live music and entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Concertgoers, music and nightlife audiences, restaurant and pub visitors, groups socializing with friends, business-meeting guests, and event promoters.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking live music, concerts, nightlife, dining and beer in Moscow; and promoters looking for a 150-person event venue with an established audience and atmosphere.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Attending live concerts by Russian and international performers\nGoing to parties, dance events and DJ nights\nDining and drinking in an English-style pub or restaurant\nMeeting friends or holding business meetings\nBooking tables and organizing banquets\nPromoting and organizing events for audiences of up to 150 people","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to frequent live concerts and music events\nA venue for relaxed socializing and business meetings\nFood, drinks and house-brewed beer in a pub-restaurant setting\nOpportunities to attend parties, quizzes and themed events\nA dedicated venue and audience for promoters","source_type":"1p_website","source_label":"Brand's website","source_url":"https://16tons.ru","updated_at":"2026-11-07T19:13:37.289751+00:00"}]}],"last_refreshed_at":"2026-11-07T19:13:37.297938+00:00","last_changed_at":"2026-11-07T19:13:37.305026+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e59c953e-8d56-4b24-82c3-2c008139f43e"}