{
  "slug": "skims-kim-kardashian",
  "name": "skims-kim-kardashian",
  "description": "SKIMS is a solutions oriented brand creating the next generation of underwear, clothing and shapewear.",
  "url": "https://optimly.ai/brand/skims-kim-kardashian",
  "websiteUrl": "https://skims.com/",
  "logoUrl": "https://logo.clearbit.com/skims.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Shapewear",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-27T16:56:13.344Z",
  "verifiedVitals": {
    "website": "https://skims.com",
    "category": "Apparel, Shapewear, Underwear, Loungewear",
    "what_it_does": "SKIMS is a solutions-oriented brand that creates the next generation of underwear, clothing, and shapewear, emphasizing body positivity and inclusivity with a wide range of sizes and shades.",
    "primary_audience": "Individuals seeking inclusive and comfortable underwear, clothing, and shapewear, including men's apparel.",
    "core_product": "The core products of Skims include underwear, bras, shapewear, loungewear, pajamas, matching sets, t-shirts, bodysuits, pants, shorts, and thongs. The brand has also expanded into menswear.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Customers purchase individual items directly from the website."
    },
    "parent_ownership": "SKIMS is owned by its co-founders: Kim Kardashian, Emma Grede, and Jens Grede. Kim Kardashian holds the largest individual stake (approximately 35%), and the founding trio maintains majority control of the privately-held company. Institutional investors, including Goldman Sachs Alternatives and Wellington Management, also hold stakes.",
    "named_competitors": [
      "Adore Me",
      "ThirdLove",
      "Honeylove",
      "Lululemon",
      "Knix",
      "Savage X Fenty",
      "Cuup",
      "Spanx",
      "Victoria's Secret",
      "Aerie",
      "Yitty",
      "Girlfriend Collective",
      "Quince",
      "Commando",
      "Good American",
      "Thigh Society",
      "Boody",
      "Organic Basics",
      "Negative Underwear",
      "Set Active",
      "SHAPERX",
      "Soma",
      "Intimissimi",
      "Shapermint",
      "Popilush"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Need for comfortable and well-fitting underwear and shapewear",
      "Desire for versatile and stylish loungewear and everyday clothing",
      "Seeking innovative and next-generation apparel solutions",
      "Looking for elevated fabrics and designs for layering"
    ],
    "solutionIntents": [
      "Offers solutions-oriented underwear, clothing, and shapewear",
      "Provides a range of bras, underwear, pajamas, and loungewear",
      "Features items with elevated fabrics and modern designs",
      "Supplies trending and best-selling apparel"
    ],
    "evaluationIntents": [
      "Evaluating product fit, comfort, and support",
      "Assessing style, aesthetic appeal, and layering potential",
      "Considering fabric quality and durability",
      "Comparing price and value for premium apparel",
      "Reviewing customer feedback and best-seller status"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787895739479
}