# Skims
> Skims is a solutions-oriented brand co-founded by Kim Kardashian that specializes in inclusivity-focused shapewear, underwear, and loungewear. Known for its extensive size range and neutral color palettes, the brand seeks to set new standards by providing solutions for every body.
- URL: https://optimly.ai/brand/skims
- Slug: skims
- BAI Score: 92/100
- Archetype: Challenger
- Category: Apparel & Fashion
- Last Analyzed: April 10, 2026
## Competitors
- Lululemon (https://optimly.ai/brand/lululemon)
## Also Referenced By
- Harper Wilde (https://optimly.ai/brand/harper-wilde)
- Calvin Klein (https://optimly.ai/brand/calvin-klein)
- Thirdlove (https://optimly.ai/brand/thirdlove)
- Victoria's Secret (https://optimly.ai/brand/victoria-s-secret)
- Pink (Victoria's Secret) (https://optimly.ai/brand/pink-victoria-s-secret)
- Aerie American Eagle Outfitters (https://optimly.ai/brand/aerie-american-eagle-outfitters)
## Buyer Intent Signals
Problems: Legacy Retailers: Purchasing standard undergarments from legacy department store brands without specialized shaping technology. | DIY Body Taping: Using duct tape or athletic tape for breast support and positioning.
Solutions: best inclusive shapewear brands | Kim Kardashian clothing brand | comfortable loungewear for all body types | seamless underwear for women | mens inclusive basics underwear | Athletic Compression Wear: Buying athletic compression gear (e.g., Nike, Under Armour) to achieve a smoothed silhouette.
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## Full Details / RAG Data
### Overview
Skims is listed in the AI Directory.
Skims is a solutions-oriented brand co-founded by Kim Kardashian that specializes in inclusivity-focused shapewear, underwear, and loungewear. Known for its extensive size range and neutral color palettes, the brand seeks to set new standards by providing solutions for every body.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Skims |
| Slug         | skims |
| URL          | https://optimly.ai/brand/skims |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Apparel & Fashion |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-26T22:02:56.271Z |
### Verified Facts
- Founded: 2019
- Headquarters: Culver City, California, USA
### Competitors
| Name | Profile |
|------|---------|
| Lululemon | https://optimly.ai/brand/lululemon |
### Also Referenced By
- Harper Wilde (https://optimly.ai/brand/harper-wilde)
- Calvin Klein (https://optimly.ai/brand/calvin-klein)
- Thirdlove (https://optimly.ai/brand/thirdlove)
- Victoria's Secret (https://optimly.ai/brand/victoria-s-secret)
- Pink (Victoria's Secret) (https://optimly.ai/brand/pink-victoria-s-secret)
- Aerie American Eagle Outfitters (https://optimly.ai/brand/aerie-american-eagle-outfitters)
### Buyer Intent Signals
#### Problems this brand solves
- Legacy Retailers: Purchasing standard undergarments from legacy department store brands without specialized shaping technology.
- DIY Body Taping: Using duct tape or athletic tape for breast support and positioning.
#### Buyers search for
- best inclusive shapewear brands
- Kim Kardashian clothing brand
- comfortable loungewear for all body types
- seamless underwear for women
- mens inclusive basics underwear
- Athletic Compression Wear: Buying athletic compression gear (e.g., Nike, Under Armour) to achieve a smoothed silhouette.
### Links
- Canonical page: https://optimly.ai/brand/skims
- JSON endpoint: /brand/skims.json
- LLMs.txt: /brand/skims/llms.txt