# Skims
> Skims is a solutions-oriented brand co-founded by Kim Kardashian that specializes in inclusivity-focused shapewear, underwear, and loungewear. Known for its extensive size range and neutral color palettes, the brand seeks to set new standards by providing solutions for every body.
- URL: https://optimly.ai/brand/skims
- Slug: skims
- BAI Score: 92/100
- Archetype: Challenger
- Category: Apparel & Fashion
- Last Analyzed: April 10, 2026
## Competitors
- Lululemon (https://optimly.ai/brand/lululemon)
## Also Referenced By
- Harper Wilde (https://optimly.ai/brand/harper-wilde)
- Calvin Klein (https://optimly.ai/brand/calvin-klein)
- Thirdlove (https://optimly.ai/brand/thirdlove)
- Victoria's Secret (https://optimly.ai/brand/victoria-s-secret)
- Pink (Victoria's Secret) (https://optimly.ai/brand/pink-victoria-s-secret)
- Aerie American Eagle Outfitters (https://optimly.ai/brand/aerie-american-eagle-outfitters)
## Buyer Intent Signals
Problems: Legacy Retailers: Purchasing standard undergarments from legacy department store brands without specialized shaping technology. | DIY Body Taping: Using duct tape or athletic tape for breast support and positioning.
Solutions: best inclusive shapewear brands | Kim Kardashian clothing brand | comfortable loungewear for all body types | seamless underwear for women | mens inclusive basics underwear | Athletic Compression Wear: Buying athletic compression gear (e.g., Nike, Under Armour) to achieve a smoothed silhouette.