# SkinnyPop
> SkinnyPop is a brand of ready-to-eat popcorn, known for its healthy positioning, being non-GMO, gluten-free, and made with simple ingredients. It was acquired by The Hershey Company in 2017.
- URL: https://optimly.ai/brand/skinnypop-hershey-s
- Logo: https://logo.clearbit.com/https://skinnypop-hershey-s.com
- Slug: skinnypop-hershey-s
- BAI Score: 52/100
- Archetype: Incumbent
- Category: Food & Beverage
- Last Analyzed: July 5, 2026
## Buyer Intent Signals
Problems: unhealthy snacks | lack of convenient healthy options | desire for guilt-free indulgence | dietary restrictions (gluten-free, non-GMO)
Solutions: ready-to-eat healthy snack | low-calorie popcorn | gluten-free snack option | convenient on-the-go snack
Comparisons: SkinnyPop taste | SkinnyPop nutrition | SkinnyPop vs Smartfood | Is SkinnyPop healthy