{
  "slug": "sling-tv",
  "name": "Sling TV",
  "description": "Sling TV is an American over-the-top internet television service that provides live and on-demand streaming content. Launched in 2015, it was the first app-based service to offer a 'skinny bundle' of cable channels, including ESPN, CNN, and AMC, without a long-term contract.",
  "url": "https://optimly.ai/brand/sling-tv",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Media & Entertainment",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-07T14:30:36.226967+00:00",
  "verifiedVitals": {
    "website": "sling.com",
    "founded": "2015",
    "headquarters": "American Fork, Utah, U.S. / Englewood, Colorado, U.S. (Corporate)",
    "pricing_model": "Subscription",
    "core_products": "Live TV streaming tiers (Orange, Blue, Orange + Blue), Add-on channel packs, Sling Freestream.",
    "key_differentiator": "The lowest-priced major vMVPD that allows users to pay only for the types of channels they want (sports vs. news/entertainment) through a tiered 'Orange' and 'Blue' system.",
    "target_markets": "Cord-cutters, budget-conscious consumers, travelers, sports fans.",
    "employee_count": "1,000-5,000 (Sling specific division)",
    "funding_stage": "Public (Subsidiary of EchoStar)",
    "subcategory": "vMVPD (virtual Multichannel Video Programming Distributor)"
  },
  "intentTags": null,
  "timestamp": 1778203469814
}