{"name":"Slumberkins","domain":"slumberkins.com","url":"https://optimly.ai/brand/slumberkins","is_claimed":true,"categories":["early-childhood-social-emotional-learning-resources"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Integrates comforting plush toys with expert-backed books and resources to teach social-emotional skills, helping children understand and express a range of feelings like anger, grief, and growth mindset.","source_type":"brand_vault","source_label":"Brand-provided","source_url":null,"updated_at":"2026-10-04T00:02:32.517000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Slumberkins provides educational emotional learning products for children, including plush toys (Kins, Snugglers), children's books, games, and activities. They offer resources for parents and educators to help children explore and understand their feelings, such as managing anger, grief, and promoting growth mindset.","source_type":"brand_vault","source_label":"Brand-provided","source_url":null,"updated_at":"2026-10-04T00:02:32.517000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Educational plush toys (Kins\nSnugglers)\nchildren's books\ngames & activities\nand parenting guides.","source_type":"brand_vault","source_label":"Brand-provided","source_url":null,"updated_at":"2026-10-04T00:02:32.517000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Direct-to-consumer sales, with free US shipping on orders over $100. Offers product bundles and sales.","source_type":"brand_vault","source_label":"Brand-provided","source_url":null,"updated_at":"2026-10-04T00:02:32.517000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Parents, caregivers, and educators of young children.","source_type":"brand_vault","source_label":"Brand-provided","source_url":null,"updated_at":"2026-10-04T00:02:32.517000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:02:32.517000+00:00","last_changed_at":"2026-10-17T23:35:51.919458+00:00"}