{"name":"SM Entertainment","domain":"smentertainment.com","url":"https://optimly.ai/brand/sm-entertainment","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"SM Entertainment is an entertainment company producing and promoting artist music, music videos, performances, fan meetings, exhibitions, experiential events, and classical and jazz works through SM Classics.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smentertainment.com","updated_at":"2026-11-06T22:10:52.563728+00:00"},{"key":"description","label":"Description","shape":"text","content":"SM Entertainment presents itself as a culture and entertainment company focused on music, artists, performances, fan experiences, and future-oriented brand identity. Its website features artist releases and activities, live events, fan meetings, exhibitions, music videos, and SM Classics, its classical and jazz label.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smentertainment.com","updated_at":"2026-11-06T22:10:52.563728+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"The culture. The future.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smentertainment.com","updated_at":"2026-11-06T22:10:52.563728+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://smentertainment.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smentertainment.com","updated_at":"2026-11-06T22:10:52.563728+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Future-oriented, creative, culture-led, and experiential.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smentertainment.com","updated_at":"2026-11-06T22:10:52.563728+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides music and entertainment experiences through artist releases, music videos, performances, fan meetings, exhibitions, and experiential events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smentertainment.com","updated_at":"2026-11-06T22:10:52.563728+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Artist music releases and promotion\nMusic video production and distribution\nLive performances and global tours\nFan meetings and fan experiences\nExhibitions and experiential events\nClassical and jazz production through SM Classics\nBrand identity and experience design","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smentertainment.com","updated_at":"2026-11-06T22:10:52.563728+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Artist music releases\nMusic videos\nLive performances and tours\nFan meetings\nExhibitions and experiential events\nSM Classics classical and jazz works","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smentertainment.com","updated_at":"2026-11-06T22:10:52.563728+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Entertainment and music, including K-pop and classical and jazz","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smentertainment.com","updated_at":"2026-11-06T22:10:52.563728+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Music fans, event audiences, and visitors to entertainment experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smentertainment.com","updated_at":"2026-11-06T22:10:52.563728+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Discover and consume artist music releases\nWatch artist music videos\nAttend live performances and tours\nParticipate in fan meetings\nExperience music-related exhibitions and experiential events\nEngage with classical and jazz reinterpretations through SM Classics","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smentertainment.com","updated_at":"2026-11-06T22:10:52.563728+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access artist music and music videos\nAttend live entertainment and fan experiences\nParticipate in exhibitions and experiential events\nExperience classical and jazz works connected with K-pop","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smentertainment.com","updated_at":"2026-11-06T22:10:52.563728+00:00"}]}],"last_refreshed_at":"2026-11-06T22:10:52.568589+00:00","last_changed_at":"2026-11-06T22:10:52.575534+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e51c843e-eda2-47ba-b108-aeabdab6e231"}