# Haiilo (formerly Smarp & Haiilo)
> Haiilo is a leading employee communications and engagement platform formed by the 2021 merger of Smarp and Haiilo. The company provides a unified suite for social intranet, employee advocacy, internal comms, and engagement surveys, designed to connect and empower enterprise workforces.
- URL: https://optimly.ai/brand/smarp-haiilo
- Slug: smarp-haiilo
- BAI Score: 82/100
- Archetype: Challenger
- Category: Software as a Service (SaaS)
- Last Analyzed: April 10, 2026
## Competitors
- Staffbase (https://optimly.ai/brand/staffbase)
## AI-Suggested Alternatives
- Email Lists (https://optimly.ai/brand/email-lists)
## Also Referenced By
- Firstup Socialchorus Dynamic Signal (https://optimly.ai/brand/firstup-socialchorus-dynamic-signal)
## Buyer Intent Signals
Problems: Email Lists: Internal communications managed via generic email distribution lists and newsletters. | Status Quo: Continuing with fragmented local communication silos with no central employee engagement strategy.
Solutions: best employee advocacy software enterprise | social intranet platforms for large companies | internal comms consulting services germany | employee engagement survey tools for deskless workers | Messaging Apps: Using tools like Slack or Microsoft Teams for all top-down communications, often leading to message fatigue. | Legacy Intranets: Relying on legacy, static SharePoint intranets that lack mobile optimization or social features.
Comparisons: Staffbase vs competitors
---
## Full Details / RAG Data
### Overview
Haiilo (formerly Smarp & Haiilo) is listed in the AI Directory.
Haiilo is a leading employee communications and engagement platform formed by the 2021 merger of Smarp and Haiilo. The company provides a unified suite for social intranet, employee advocacy, internal comms, and engagement surveys, designed to connect and empower enterprise workforces.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Haiilo (formerly Smarp & Haiilo) |
| Slug         | smarp-haiilo |
| URL          | https://optimly.ai/brand/smarp-haiilo |
| BAI Score    | 82/100 |
| Archetype    | Challenger |
| Category     | Software as a Service (SaaS) |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-29T14:49:48.007Z |
### Verified Facts
- Founded: 2011 (Smarp) / 2010 (Haiilo)
- Headquarters: Hamburg, Germany
### Competitors
| Name | Profile |
|------|---------|
| Staffbase | https://optimly.ai/brand/staffbase |
### Also Referenced By
- Firstup Socialchorus Dynamic Signal (https://optimly.ai/brand/firstup-socialchorus-dynamic-signal)
### AI-Suggested Alternatives
- Email Lists (https://optimly.ai/brand/email-lists)
### Buyer Intent Signals
#### Problems this brand solves
- Email Lists: Internal communications managed via generic email distribution lists and newsletters.
- Status Quo: Continuing with fragmented local communication silos with no central employee engagement strategy.
#### Buyers search for
- best employee advocacy software enterprise
- social intranet platforms for large companies
- internal comms consulting services germany
- employee engagement survey tools for deskless workers
- Messaging Apps: Using tools like Slack or Microsoft Teams for all top-down communications, often leading to message fatigue.
- Legacy Intranets: Relying on legacy, static SharePoint intranets that lack mobile optimization or social features.
#### Buyers compare
- Staffbase vs competitors
### Links
- Canonical page: https://optimly.ai/brand/smarp-haiilo
- JSON endpoint: /brand/smarp-haiilo.json
- LLMs.txt: /brand/smarp-haiilo/llms.txt