{
  "slug": "smarp-now-haiilo",
  "name": "Haiilo (formerly Smarp)",
  "description": "Haiilo (formerly Smarp) is an employee communications and engagement platform that combines social intranet, employee advocacy, and surveying tools. It entered its current form after a 2021 merger between Smarp and the German company COYO.",
  "url": "https://optimly.ai/brand/smarp-now-haiilo",
  "logoUrl": "",
  "baiScore": 84,
  "archetype": "Challenger",
  "category": "Software as a Service (SaaS)",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "sprout-social",
      "name": "Sprout Social"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "firstup-formerly-dynamic-signal",
      "name": "Firstup Formerly Dynamic Signal"
    },
    {
      "slug": "brand-amper",
      "name": "Brand Amper"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T13:53:17.217+00:00",
  "verifiedVitals": {
    "website": "https://haiilo.com",
    "founded": "2011 (as Smarp) / 2022 (as Haiilo)",
    "headquarters": "Hamburg, Germany",
    "pricing_model": "Enterprise/Custom",
    "core_products": "Haiilo Home (Intranet), Haiilo Share (Advocacy), Haiilo Insights (Engagement Surveys)",
    "key_differentiator": "One of the few platforms that natively integrates social employee advocacy with a full-scale corporate intranet and pulse surveying.",
    "target_markets": "Global Enterprise, HR Departments, Internal Comms Teams",
    "employee_count": "300-500",
    "funding_stage": "Private (Marlin Equity Partners)",
    "subcategory": "Employee Engagement & Communications"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Internal Comms: Using internal email blasts, clunky Intranet portals, or physical bulletin boards to communicate with staff.",
      "Communications Agencies: Hiring internal communications consultants to audit and manually distribute company news."
    ],
    "solutionIntents": [
      "employee advocacy software reviews",
      "best internal communications platforms for enterprise",
      "is Smarp software still available",
      "General Collaboration Tools: Using standard office productivity suites (Microsoft Teams, Slack) without a dedicated engagement layer."
    ],
    "evaluationIntents": [
      "alternative to Staffbase",
      "Haiilo vs Firstup"
    ]
  },
  "timestamp": 1776385671033
}