# Haiilo (formerly Smarp)
> Haiilo (formerly Smarp) is an employee communications and engagement platform that combines social intranet, employee advocacy, and surveying tools. It entered its current form after a 2021 merger between Smarp and the German company COYO.
- URL: https://optimly.ai/brand/smarp-now-haiilo
- Slug: smarp-now-haiilo
- BAI Score: 84/100
- Archetype: Challenger
- Category: Software as a Service (SaaS)
- Last Analyzed: April 11, 2026
## Competitors
- Sprout Social (https://optimly.ai/brand/sprout-social)
## Also Referenced By
- Firstup Formerly Dynamic Signal (https://optimly.ai/brand/firstup-formerly-dynamic-signal)
- Brand Amper (https://optimly.ai/brand/brand-amper)
## Buyer Intent Signals
Problems: Manual Internal Comms: Using internal email blasts, clunky Intranet portals, or physical bulletin boards to communicate with staff. | Communications Agencies: Hiring internal communications consultants to audit and manually distribute company news.
Solutions: employee advocacy software reviews | best internal communications platforms for enterprise | is Smarp software still available | General Collaboration Tools: Using standard office productivity suites (Microsoft Teams, Slack) without a dedicated engagement layer.
Comparisons: alternative to Staffbase | Haiilo vs Firstup
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## Full Details / RAG Data
### Overview
Haiilo (formerly Smarp) is listed in the AI Directory.
Haiilo (formerly Smarp) is an employee communications and engagement platform that combines social intranet, employee advocacy, and surveying tools. It entered its current form after a 2021 merger between Smarp and the German company COYO.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Haiilo (formerly Smarp) |
| Slug         | smarp-now-haiilo |
| URL          | https://optimly.ai/brand/smarp-now-haiilo |
| BAI Score    | 84/100 |
| Archetype    | Challenger |
| Category     | Software as a Service (SaaS) |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-13T10:57:57.504Z |
### Verified Facts
- Founded: 2011 (as Smarp) / 2022 (as Haiilo)
- Headquarters: Hamburg, Germany
### Competitors
| Name | Profile |
|------|---------|
| Sprout Social | https://optimly.ai/brand/sprout-social |
### Also Referenced By
- Firstup Formerly Dynamic Signal (https://optimly.ai/brand/firstup-formerly-dynamic-signal)
- Brand Amper (https://optimly.ai/brand/brand-amper)
### Buyer Intent Signals
#### Problems this brand solves
- Manual Internal Comms: Using internal email blasts, clunky Intranet portals, or physical bulletin boards to communicate with staff.
- Communications Agencies: Hiring internal communications consultants to audit and manually distribute company news.
#### Buyers search for
- employee advocacy software reviews
- best internal communications platforms for enterprise
- is Smarp software still available
- General Collaboration Tools: Using standard office productivity suites (Microsoft Teams, Slack) without a dedicated engagement layer.
#### Buyers compare
- alternative to Staffbase
- Haiilo vs Firstup
### Links
- Canonical page: https://optimly.ai/brand/smarp-now-haiilo
- JSON endpoint: /brand/smarp-now-haiilo.json
- LLMs.txt: /brand/smarp-now-haiilo/llms.txt