# Haiilo (formerly Smarp)
> Haiilo (formerly Smarp) is an employee communications and engagement platform that combines social intranet, employee advocacy, and surveying tools. It entered its current form after a 2021 merger between Smarp and the German company COYO.
- URL: https://optimly.ai/brand/smarp-now-haiilo
- Slug: smarp-now-haiilo
- BAI Score: 84/100
- Archetype: Challenger
- Category: Software as a Service (SaaS)
- Last Analyzed: April 11, 2026
## Competitors
- Sprout Social (https://optimly.ai/brand/sprout-social)
## Also Referenced By
- Firstup Formerly Dynamic Signal (https://optimly.ai/brand/firstup-formerly-dynamic-signal)
- Brand Amper (https://optimly.ai/brand/brand-amper)
## Buyer Intent Signals
Problems: Manual Internal Comms: Using internal email blasts, clunky Intranet portals, or physical bulletin boards to communicate with staff. | Communications Agencies: Hiring internal communications consultants to audit and manually distribute company news.
Solutions: employee advocacy software reviews | best internal communications platforms for enterprise | is Smarp software still available | General Collaboration Tools: Using standard office productivity suites (Microsoft Teams, Slack) without a dedicated engagement layer.
Comparisons: alternative to Staffbase | Haiilo vs Firstup