{
  "slug": "smart-eye",
  "name": "Smart Eye",
  "description": "Smart Eye is a global leader in Human Insight AI, developing eye tracking and head tracking technology for various industries including automotive, aerospace, research, and behavioral science. Their technology aims to understand and predict human behavior in real-time.",
  "url": "https://optimly.ai/brand/smart-eye",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/smarteye.com",
  "baiScore": 47,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:03:36.026Z",
  "verifiedVitals": {
    "website": "https://smarteye.com",
    "founded": "1999",
    "headquarters": "Gothenburg, Sweden",
    "pricing_model": "Primarily enterprise licensing and per-unit royalties for automotive solutions; direct sales and subscription models for research instruments and software licenses.",
    "core_products": "Driver Monitoring Systems (DMS), Cabin Sensing solutions, Research Instruments (eye trackers), AI software platforms for human perception.",
    "key_differentiator": "High-precision, robust eye and head tracking technology, ability to operate effectively in complex real-world environments (e.g., varying light conditions, eyewear), and a strong emphasis on understanding human behavior through 'Human Insight AI'.",
    "target_markets": "Automotive (OEMs, Tier 1 suppliers), Behavioral Research (universities, commercial labs), Aerospace/Aviation.",
    "employee_count": "200-500",
    "funding_stage": "Publicly Traded (Nasdaq First North Growth Market)",
    "subcategory": "Eye Tracking Technology"
  },
  "intentTags": {
    "problemIntents": [
      "Human Observation & Analysis: Manually observing drivers or users in studies to assess attention, fatigue, or behavior, which is highly subjective, labor-intensive, and lacks real-time scalability.",
      "Specialized Human Factors Consulting: Engaging expert consulting firms for behavioral studies or safety assessments that may use less advanced or ad-hoc sensing methods, without proprietary high-preci",
      "Maintain Current Systems: Companies choose not to implement advanced driver monitoring or precise eye-tracking solutions, accepting existing safety risks or data limitations."
    ],
    "solutionIntents": [
      "Smart Eye eye tracking",
      "driver monitoring system company",
      "human insight AI automotive",
      "Other Driver Warning Systems: Automotive safety features like lane-keeping assist, adaptive cruise control, or steering wheel sensors that detect driver presence or actions indirectly but lack direct "
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786416407937
}