{"name":"Smartfood Pepsico Frito Lay","domain":"smartfood.com","url":"https://optimly.ai/brand/smartfood-pepsico-frito-lay","is_claimed":false,"categories":["packaged-foods-snacks"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Known for its distinctive flavored popcorn, particularly White Cheddar, and offering product lines catering to specific dietary needs like high fiber (Fiber Pop) and lower calorie (Smart50).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smartfood.com","updated_at":"2026-10-04T00:08:11.821000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Smartfood is a brand of flavored popcorn known for its light texture and variety of flavors, including its popular White Cheddar, as well as specific lines like Fiber Pop and Smart50 for different dietary preferences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smartfood.com","updated_at":"2026-10-04T00:08:11.821000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Flavored popcorn\nincluding White Cheddar\nFiber Pop\nand Smart50 (lower calorie) varieties\noffered in individual bags and multi-packs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smartfood.com","updated_at":"2026-10-04T00:08:11.821000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Retail (per-product basis at grocery stores and other retail outlets).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smartfood.com","updated_at":"2026-10-04T00:08:11.821000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Consumers seeking convenient, flavored, and sometimes health-conscious snack options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smartfood.com","updated_at":"2026-10-04T00:08:11.821000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:08:11.821000+00:00","last_changed_at":"2026-10-17T23:23:41.891638+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=113dbcda-1e6f-4001-a23d-2b6d3c6e0030"}