# Smartfood Pepsico Frito Lay

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/smartfood-pepsico-frito-lay
- **Dataset:** https://optimly.ai/brand/smartfood-pepsico-frito-lay.json
- **Markdown:** https://optimly.ai/brand/smartfood-pepsico-frito-lay/llms.txt
- **Official website:** https://smartfood.com
- **Slug:** smartfood-pepsico-frito-lay
- **Categories:** packaged-foods-snacks

## Overview

- **Tagline:** Known for its distinctive flavored popcorn, particularly White Cheddar, and offering product lines catering to specific dietary needs like high fiber (Fiber Pop) and lower calorie (Smart50).
Source: Brand's website (https://smartfood.com) · 2026-10-04

- **Description:** Smartfood is a brand of flavored popcorn known for its light texture and variety of flavors, including its popular White Cheddar, as well as specific lines like Fiber Pop and Smart50 for different dietary preferences.
Source: Brand's website (https://smartfood.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Flavored popcorn
  - including White Cheddar
  - Fiber Pop
  - and Smart50 (lower calorie) varieties
  - offered in individual bags and multi-packs.
Source: Brand's website (https://smartfood.com) · 2026-10-04

- **Pricing:** Retail (per-product basis at grocery stores and other retail outlets).
Source: Brand's website (https://smartfood.com) · 2026-10-04

## Audience

- **Target industry:** Consumers seeking convenient, flavored, and sometimes health-conscious snack options.
Source: Brand's website (https://smartfood.com) · 2026-10-04

Page last updated 2026-10-17.