{
  "slug": "smartypants-vitamins",
  "name": "Smartypants Vitamins",
  "description": "SmartyPants Vitamins offers science-led gummy vitamin formulas for various age groups including toddlers, kids, teens, women, and men, as well as prenatal and organic options, focusing on great taste and ease of use.",
  "url": "https://optimly.ai/brand/smartypants-vitamins",
  "websiteUrl": "https://smartypantsvitamins.com/",
  "logoUrl": "https://logo.clearbit.com/smartypantsvitamins.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Gummy Vitamins",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:09.804Z",
  "verifiedVitals": {
    "website": "https://smartypantsvitamins.com",
    "category": "Vitamins, Supplements",
    "what_it_does": "SmartyPants Vitamins creates science-backed, flavored gummy supplements designed to support immune health, bone strength, heart wellness, and nutritional gaps for various age groups and life stages.",
    "primary_audience": "Individuals across all life stages, including toddlers, kids, teens, women, men, and pregnant individuals.",
    "core_product": "Gummy multivitamins and supplements, frequently featuring Multi & Omegas formulas.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Products are sold individually with options for free shipping on orders over a certain amount and a subscription-based auto-delivery program that offers price savings."
    },
    "parent_ownership": "Unilever"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788082483417
}