{"name":"Smyril Line","domain":"smyrilline.com","url":"https://optimly.ai/brand/smyril-line","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"North Atlantic travel and freight transport company operating ferry services to Iceland and the Faroe Islands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"},{"key":"description","label":"Description","shape":"text","content":"Smyril Line operates travel and freight transport services in the North Atlantic. Founded in 1982, the company operates the M/S Norröna ferry, offers journeys between Denmark, Iceland and the Faroe Islands, and owns and operates Smyril Line Cargo.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide travel and freight transport in the North Atlantic while working to reduce its environmental footprint and emissions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Jens Meinhard Rasmussen, CEO; Bartal Højgaard, CFO; Jóhan av Reyni, Maritime Director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://smyrilline.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1982","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Tórshavn, Faroe Islands","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Major shareholders are P/F 12.11.11 (59.5%), Føroya Landsstýri (16.2%) and Framtaksgrunnur Føroya (6.3%); smaller shareholders own 18% in total.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Enables travelers to reach Iceland and the Faroe Islands with their cars, campers or motorcycles by ferry, while providing freight transport across the North Atlantic.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Ferry transportation between Denmark, Iceland and the Faroe Islands\nPassenger travel and journey booking\nVehicle transportation for cars, campers and motorcycles\nCruise services\nFreight and cargo transportation\nTravel customer service and booking support\nEnvironmental footprint and emissions reduction initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"M/S Norröna ferry crossings\nIceland and Faroe Islands travel journeys\nIceland cruises\nCombined Iceland and Faroe Islands trips\nSmyril Line Cargo freight services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel, passenger ferry transportation, shipping and freight transport.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travelers visiting Iceland and the Faroe Islands, including customers bringing cars, campers or motorcycles, as well as freight customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking ferry-based access to Iceland or the Faroe Islands from Denmark, or journeys combining Iceland and the Faroe Islands; freight customers needing North Atlantic cargo transport.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Travel to Iceland by ferry with a car, camper or motorcycle\nTravel to the Faroe Islands by ferry\nCombine an Iceland trip with a stop in the Faroe Islands\nBook an Iceland cruise\nTransport freight across the North Atlantic\nObtain travel booking and customer service support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to Iceland and the Faroe Islands by sea\nAbility to explore destinations with a personal vehicle\nCombined travel to Iceland and the Faroe Islands\nPassenger ferry and cruise travel with cabin and onboard amenities\nNorth Atlantic freight transportation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://smyrilline.com","updated_at":"2026-11-07T18:52:51.858121+00:00"}]}],"last_refreshed_at":"2026-11-07T18:52:51.866900+00:00","last_changed_at":"2026-11-07T18:52:51.873937+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6bc2a1d7-9f1b-4dae-b8c3-7936e297cf10"}