# Smyril Line

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/smyril-line
- **Dataset:** https://optimly.ai/brand/smyril-line.json
- **Markdown:** https://optimly.ai/brand/smyril-line/llms.txt
- **Official website:** https://smyrilline.com
- **Slug:** smyril-line
- **Categories:** travel-hospitality

## Overview

- **Tagline:** North Atlantic travel and freight transport company operating ferry services to Iceland and the Faroe Islands.
Source: Brand's website (https://smyrilline.com) · 2026-11-07

- **Description:** Smyril Line operates travel and freight transport services in the North Atlantic. Founded in 1982, the company operates the M/S Norröna ferry, offers journeys between Denmark, Iceland and the Faroe Islands, and owns and operates Smyril Line Cargo.
Source: Brand's website (https://smyrilline.com) · 2026-11-07

## Identity

- **Mission:** To provide travel and freight transport in the North Atlantic while working to reduce its environmental footprint and emissions.
Source: Brand's website (https://smyrilline.com) · 2026-11-07

- **Founders & leadership:** Jens Meinhard Rasmussen, CEO; Bartal Højgaard, CFO; Jóhan av Reyni, Maritime Director.
Source: Brand's website (https://smyrilline.com) · 2026-11-07

- **Website:** https://smyrilline.com
Source: Brand's website (https://smyrilline.com) · 2026-11-07

- **Founded:** 1982
Source: Brand's website (https://smyrilline.com) · 2026-11-07

- **Headquarters:** Tórshavn, Faroe Islands
Source: Brand's website (https://smyrilline.com) · 2026-11-07

- **Parent ownership:** Major shareholders are P/F 12.11.11 (59.5%), Føroya Landsstýri (16.2%) and Framtaksgrunnur Føroya (6.3%); smaller shareholders own 18% in total.
Source: Brand's website (https://smyrilline.com) · 2026-11-07

## Offerings

- **Problem solved:** Enables travelers to reach Iceland and the Faroe Islands with their cars, campers or motorcycles by ferry, while providing freight transport across the North Atlantic.
Source: Brand's website (https://smyrilline.com) · 2026-11-07

- **Core capabilities:**
  - Ferry transportation between Denmark, Iceland and the Faroe Islands
  - Passenger travel and journey booking
  - Vehicle transportation for cars, campers and motorcycles
  - Cruise services
  - Freight and cargo transportation
  - Travel customer service and booking support
  - Environmental footprint and emissions reduction initiatives
Source: Brand's website (https://smyrilline.com) · 2026-11-07

- **Products / SKUs:**
  - M/S Norröna ferry crossings
  - Iceland and Faroe Islands travel journeys
  - Iceland cruises
  - Combined Iceland and Faroe Islands trips
  - Smyril Line Cargo freight services
Source: Brand's website (https://smyrilline.com) · 2026-11-07

## Audience

- **Target industry:** Travel, passenger ferry transportation, shipping and freight transport.
Source: Brand's website (https://smyrilline.com) · 2026-11-07

- **Customer base:** Travelers visiting Iceland and the Faroe Islands, including customers bringing cars, campers or motorcycles, as well as freight customers.
Source: Brand's website (https://smyrilline.com) · 2026-11-07

- **Ideal customer profile:** Travelers seeking ferry-based access to Iceland or the Faroe Islands from Denmark, or journeys combining Iceland and the Faroe Islands; freight customers needing North Atlantic cargo transport.
Source: Brand's website (https://smyrilline.com) · 2026-11-07

- **Use cases:**
  - Travel to Iceland by ferry with a car, camper or motorcycle
  - Travel to the Faroe Islands by ferry
  - Combine an Iceland trip with a stop in the Faroe Islands
  - Book an Iceland cruise
  - Transport freight across the North Atlantic
  - Obtain travel booking and customer service support
Source: Brand's website (https://smyrilline.com) · 2026-11-07

- **Customer outcomes:**
  - Access to Iceland and the Faroe Islands by sea
  - Ability to explore destinations with a personal vehicle
  - Combined travel to Iceland and the Faroe Islands
  - Passenger ferry and cruise travel with cabin and onboard amenities
  - North Atlantic freight transportation
Source: Brand's website (https://smyrilline.com) · 2026-11-07

Page last updated 2026-11-07.

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