{"name":"Soaring Eagle Casino","domain":"soaringeaglecasino.com","url":"https://optimly.ai/brand/soaring-eagle-casino","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Soaring Eagle Casino & Resort is a Michigan gaming, entertainment, hospitality, and events destination.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://soaringeaglecasino.com","updated_at":"2026-11-07T19:22:43.997248+00:00"},{"key":"description","label":"Description","shape":"text","content":"Soaring Eagle Casino & Resort offers Michigan's largest gaming floor, with 210,000 square feet of gaming space, more than 2,700 slot machines, over 70 table games, bingo, poker, high-limit gaming, and Ascend Sportsbook. The resort also features AAA Four Diamond-rated suites, spa treatments, pools, a 24-hour fitness center, concerts and events, and more than 70,000 square feet of event space. Its related Saganing Eagles Landing Casino offers nearly 1,200 slots, electronic table games, a 148-room hotel, and an RV park.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://soaringeaglecasino.com","updated_at":"2026-11-07T19:22:43.997248+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://soaringeaglecasino.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://soaringeaglecasino.com","updated_at":"2026-11-07T19:22:43.997248+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Energetic, celebratory, welcoming, and luxurious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://soaringeaglecasino.com","updated_at":"2026-11-07T19:22:43.997248+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Mount Pleasant, Michigan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://soaringeaglecasino.com","updated_at":"2026-11-07T19:22:43.997248+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an all-in-one destination for casino gaming, entertainment, lodging, relaxation, dining, and conferences or special events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://soaringeaglecasino.com","updated_at":"2026-11-07T19:22:43.997248+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Casino gaming\nSlot machines and table games\nBingo\nPoker\nSports betting through Ascend Sportsbook\nConcerts and live entertainment\nHotel and resort stays\nSpa and wellness services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://soaringeaglecasino.com","updated_at":"2026-11-07T19:22:43.997248+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Soaring Eagle Casino & Resort\nSaganing Eagles Landing Casino\nAAA Four Diamond-rated suites\nSaganing Eagle Hotel & RV Park\nAscend Sportsbook\nAccess Rewards program\nConcerts and events\nConference, wedding, and special-event venues","source_type":"1p_website","source_label":"Brand's website","source_url":"https://soaringeaglecasino.com","updated_at":"2026-11-07T19:22:43.997248+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Casino gaming, hospitality, entertainment, tourism, and event hosting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://soaringeaglecasino.com","updated_at":"2026-11-07T19:22:43.997248+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Casino and sports-betting guests, concert and entertainment attendees, resort and hotel guests, event organizers, wedding and conference planners, and RV travelers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://soaringeaglecasino.com","updated_at":"2026-11-07T19:22:43.997248+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking a casino-resort getaway and live entertainment, along with organizations and individuals planning conferences, conventions, weddings, meetings, parties, or other special events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://soaringeaglecasino.com","updated_at":"2026-11-07T19:22:43.997248+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Playing slots, table games, bingo, or poker\nPlacing sports bets\nAttending concerts, shows, watch parties, trivia, and other events\nBooking a resort or hotel stay\nUsing spa, pool, and fitness amenities\nPlanning conferences, conventions, weddings, meetings, and parties\nStaying at an RV park near casino entertainment\nEarning and redeeming Access Rewards benefits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://soaringeaglecasino.com","updated_at":"2026-11-07T19:22:43.997248+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a large variety of gaming options in one destination\nA combined gaming, lodging, relaxation, and entertainment experience\nOpportunities to attend live events and fan experiences\nSupported and equipped event hosting with venue, audiovisual, staffing, and dining services\nRewards and discounts on eligible entertainment, spa, lodging, dining, and other purchases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://soaringeaglecasino.com","updated_at":"2026-11-07T19:22:43.997248+00:00"}]}],"last_refreshed_at":"2026-11-07T19:22:44.011893+00:00","last_changed_at":"2026-11-07T19:22:44.030360+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=911c24e0-aec7-4413-9a5a-bf9100785e2b"}