# Softgiving > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Softgiving, Inc. is an online fundraising service that creates and manages high-impact online events for charities and brands. - Business Profile: https://optimly.ai/brand/softgiving - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://bbb.org/ - Logo: https://logo.clearbit.com/bbb.org - Slug: softgiving - Brand Authority Index tier: Low Visibility - Archetype: Challenger - Category: Computer Software - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: In-house event organization: Charities or brands manually organize fundraising events, managing logistics, promotions, and donation collection without specialized software. | Professional fundraising agency: Engaging a third-party agency specialized in planning and executing fundraising campaigns and events. | General event management platforms: Utilizing broader event management software (e.g., Eventbrite, Zoom Events) that may have limited fundraising capabilities or require manual integration with donati | No online fundraising events: Opting not to host online fundraising events, thus avoiding the need for dedicated platforms like Softgiving. Solutions: Softgiving reviews