{
  "slug": "soho-farmhouse",
  "name": "Soho Farmhouse",
  "description": "Soho Farmhouse is a rural escape located on 100 acres of Oxfordshire countryside, offering luxury accommodation in 114 bedrooms and cabins, multiple dining spaces, a comprehensive Soho Health Club with a spa, gym, and indoor/outdoor pools, and a variety of outdoor activities such as horse riding and clay-pigeon shooting. It operates as a private members' club within the Soho House portfolio.",
  "url": "https://optimly.ai/brand/soho-farmhouse",
  "websiteUrl": "https://sohohouse.com/",
  "logoUrl": "https://logo.clearbit.com/sohohouse.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Luxury Resorts",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:05:55.865Z",
  "verifiedVitals": {
    "website": "https://sohohouse.com",
    "category": "Private Members' Club",
    "what_it_does": "Soho Farmhouse is a rural escape offering accommodation in 114 bedrooms and cabins, multiple dining spaces, a Soho Health Club with a spa, gym, and indoor/outdoor pool, and various outdoor activities such as horse riding, clay-pigeon shooting, tennis, and padel. It also features a Soho Home Studio and dedicated spaces for children.",
    "primary_audience": "Soho House members and Soho Friends, including those under 27, seeking a luxury countryside retreat and exclusive club experience.",
    "core_product": "A luxury private members' club experience in a rural setting, providing accommodation, dining, wellness facilities, and a range of leisure activities.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Membership starts from £325 monthly, with a reduced rate of £175 for Under 27 members. Bedroom bookings are available for members and Soho Friends."
    },
    "parent_ownership": "Soho House",
    "named_competitors": [
      "The Pig",
      "Estelle Manor",
      "Heckfield Place",
      "Thyme",
      "Birch",
      "Beaverbrook Country House",
      "Wilderness Reserve"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788176388389
}