{
  "slug": "soho-house-london",
  "name": "soho-house-london",
  "description": "Soho House 40 Greek Street is the original Soho House club, founded in 1995, located in a Grade II-listed townhouse in central London's Soho. It operates as a round-the-clock member destination offering a Circle Bar, a daily programme of events, a House menu available throughout the club, and a terrace with outdoor space.",
  "url": "https://optimly.ai/brand/soho-house-london",
  "websiteUrl": "https://sohohouse.com/",
  "logoUrl": "https://logo.clearbit.com/sohohouse.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Private Members' Clubs",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-25T10:43:47.638Z",
  "verifiedVitals": {
    "website": "https://sohohouse.com",
    "category": "Private members' club",
    "what_it_does": "Soho House 40 Greek Street operates as a round-the-clock member destination, offering dining and drinks, daily member events, private event spaces, and a terrace.",
    "primary_audience": "Members, particularly those in the creative industries.",
    "core_product": "Membership to a private club providing access to its facilities and services.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Membership starts from £183.33 monthly (£116.67 for Under 27 members)."
    },
    "parent_ownership": "Soho House & Co Inc. is the holding company, which recently completed a deal to become a private company, merging with EH Parent and EH MergerSub. Key investors include MCR Hotels, Apollo Capital Management, Goldman Sachs, and Richard Caring.",
    "named_competitors": [
      "The Quo Vadis Private Members Club",
      "1 Warwick",
      "The Century Club",
      "Aethos London Shoreditch",
      "Lighthouse Social",
      "Invited Clubs"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Seeking exclusive social networking opportunities",
      "Looking for private members' clubs in London",
      "Desiring premium dining and event experiences",
      "Finding a comfortable and inspiring third space"
    ],
    "solutionIntents": [
      "Applying for a private club membership",
      "Booking private event spaces",
      "Attending member events",
      "Dining at exclusive restaurants"
    ],
    "evaluationIntents": [
      "Comparing private members' clubs",
      "Reviewing Soho House membership benefits",
      "Assessing hospitality venue options for events",
      "Evaluating social club amenities"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787724114934
}