{
  "slug": "soho-house-the-ned",
  "name": "Soho-house-the-ned",
  "description": "The Ned NoMad is a luxury members' club and hotel in the heart of Manhattan, offering 167 bedrooms, exclusive members-only spaces (Ned's Club, Library, Magic Room), and multiple public and private restaurants, including Cecconi's. It blends refined style with historic Beaux Arts architecture, providing a sophisticated escape within the city.",
  "url": "https://optimly.ai/brand/soho-house-the-ned",
  "websiteUrl": "https://sohohouse.com/",
  "logoUrl": "https://logo.clearbit.com/sohohouse.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Luxury Hotels",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:07.663Z",
  "verifiedVitals": {
    "website": "https://sohohouse.com",
    "category": "Hospitality, Members' Club, Hotel, Restaurant",
    "what_it_does": "The Ned NoMad offers a members-only club experience with various spaces for dining, working, and events, alongside 167 hotel bedrooms and multiple restaurants.",
    "primary_audience": "Members seeking exclusive club facilities, luxury accommodation, and dining; also open to the public for hotel rooms and some restaurants.",
    "core_product": "Members' club access, hotel rooms, and dining experiences.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Ned’s Club membership provides access to members’ spaces and events globally. Soho House members can apply for Ned’s Club membership at a reduced rate. Bedroom bookings and Cecconi’s restaurant are open to the public, with Ned members enjoying preferred bedroom rates and table reservations at Cecconi’s NoMad."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788088654848
}