{"name":"SOMETHING WEIRD","domain":"somethingweird.com","url":"https://optimly.ai/brand/something-weird","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Something Weird is a film preservation, restoration, publishing, and retail brand focused on exploitation cinema, cult movies, and other rare film materials from the 1930s–70s.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"},{"key":"description","label":"Description","shape":"text","content":"Something Weird LLC operates a retail website selling Blu-ray releases, DVDs, soundtrack records, old catalogs, and ephemera. The brand also supports streaming, YouTube videos, apparel, music releases, and film restoration projects through partners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To preserve, restore, release, and share rare and low-budget films, exploitation cinema, cult movies, and related vintage film culture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Founded by Mike Vraney, who passed away in 2014. His widow and business partner, Lisa Petrucci, has continued Something Weird's work and is involved in new releases and restoration projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://somethingweird.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Wacky, nostalgic, irreverent, enthusiastic, and grindhouse-inspired, with colorful and lurid promotional language.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1990; Something Weird Video was founded in Seattle in the early 1990s, and Something Weird LLC was created in 2025.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Seattle, Washington, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to rare, lost, low-budget, and historically significant exploitation and cult films through restoration, home-video releases, streaming, and archival content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Film preservation and restoration\nBlu-ray and DVD releases\nArchival film and short-subject compilations\nRetail distribution of films, soundtracks, catalogs, and ephemera\nStreaming distribution through partner channels\nYouTube distribution of archive videos\nSoundtrack and record releases\nPartnerships with independent video companies, film archives, and restoration organizations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Blu-ray films and double or triple features\nDVD releases\nSomething Weird Channel streaming subscription through Cultpix\nSoundtrack LPs and 2-LP records\nFilm catalogs and ephemera\nSomething Weird apparel through Pallbearer Press\nFree archive videos on the Something Weird YouTube Channel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Retail products shown on the site range from $19.95 to $40.95 USD in the featured products, with individual releases priced separately. The Something Weird Channel is offered through Cultpix for $5.99 monthly or $49 annually.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Film and entertainment, specifically cult cinema, exploitation cinema, home video, film restoration, archival media, and soundtrack publishing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Cult-film enthusiasts, exploitation-cinema fans, burlesque and grindhouse audiences, collectors of physical media, and viewers interested in rare vintage films and short-subject compilations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Collectors and enthusiasts seeking restored or archival Blu-ray releases, rare exploitation and cult films, vintage film compilations, soundtracks, and related memorabilia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Collecting rare and restored exploitation and cult films\nWatching vintage films and short-subject compilations\nAccessing Something Weird archive content through streaming or YouTube\nBuying physical media editions with archival extras, commentaries, booklets, or slipcases\nCollecting soundtrack records and film ephemera\nSupporting preservation and restoration of historically significant genre films","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to rare and previously hard-to-find films\nRestored presentations of vintage films from original film elements\nPhysical collector editions with supplemental archival content\nStreaming access to hundreds of feature films and compilation series\nDiscovery of vintage soundtracks, trailers, educational films, and other archive material","source_type":"1p_website","source_label":"Brand's website","source_url":"https://somethingweird.com","updated_at":"2026-11-07T19:46:45.278703+00:00"}]}],"last_refreshed_at":"2026-11-07T19:46:45.292108+00:00","last_changed_at":"2026-11-07T19:46:45.301932+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1ef544dd-2747-478b-a1e3-08e436122495"}