{"name":"South Fellini","domain":"southfellini.com","url":"https://optimly.ai/brand/south-fellini","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Philadelphia-based apparel and lifestyle brand creating cheeky graphic tees, hats, sweats, stickers, enamel pins, and other products inspired by Philadelphia iconography.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"},{"key":"description","label":"Description","shape":"text","content":"South Fellini is a Philadelphia brand founded by Tony Trov and Johnny Zito. The company produces colorful parodies and mashups of Philadelphia themes across apparel, accessories, and public art.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To remix Philadelphia's iconography into fun parodies and colorful mashups.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Tony Trov and Johnny Zito, co-founders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://southfellini.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Cheeky, colorful, irreverent, playful, and distinctly Philadelphia-centered.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2016","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"1507 E. Passyunk Avenue, Philadelphia, PA 19147, United States.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides expressive Philadelphia-themed apparel, accessories, and art for people who want to show their local identity and fandom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Graphic apparel design and production\nPhiladelphia-themed illustration and visual design\nEnamel pin and sticker production\nPublic art, murals, and billboard creation\nCollaborative art projects and wholesale ordering","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Graphic tee shirts\nHats, beanies, and balaclavas\nSweatshirts and sweats\nEnamel pins\nStickers\nMurals, billboards, and public art","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The scraped site shows products priced from $3.00 for a sticker to $35.00 and up for selected apparel; other examples include $15.00 enamel pins, $20.00 ornaments, and $30.00 hats and youth apparel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Apparel, accessories, lifestyle merchandise, and public art.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Customers interested in Philadelphia-themed apparel, accessories, and art, including local fans and supporters of Philadelphia culture and sports.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Philadelphia-oriented consumers seeking colorful, humorous graphic apparel and accessories, plus wholesale buyers interested in South Fellini products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Wearing Philadelphia-themed graphic apparel\nShowing support for Philadelphia culture and sports\nPurchasing small gifts and accessories such as stickers, pins, and hats\nWholesale ordering\nCommissioned or collaborative public art and mural projects","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Express Philadelphia identity through apparel and accessories\nAccess playful, colorful designs based on local iconography\nPurchase Philadelphia-themed gifts and collectibles\nEngage with locally rooted public art and collaborations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southfellini.com","updated_at":"2026-11-08T02:28:23.174541+00:00"}]}],"last_refreshed_at":"2026-11-08T02:28:23.181156+00:00","last_changed_at":"2026-11-08T02:28:23.191517+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=08ea8b96-0edf-4005-982e-5e18679737dc"}