# South Fellini

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/south-fellini
- **Dataset:** https://optimly.ai/brand/south-fellini.json
- **Markdown:** https://optimly.ai/brand/south-fellini/llms.txt
- **Official website:** https://southfellini.com
- **Slug:** south-fellini
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Philadelphia-based apparel and lifestyle brand creating cheeky graphic tees, hats, sweats, stickers, enamel pins, and other products inspired by Philadelphia iconography.
Source: Brand's website (https://southfellini.com) · 2026-11-08

- **Description:** South Fellini is a Philadelphia brand founded by Tony Trov and Johnny Zito. The company produces colorful parodies and mashups of Philadelphia themes across apparel, accessories, and public art.
Source: Brand's website (https://southfellini.com) · 2026-11-08

## Identity

- **Mission:** To remix Philadelphia's iconography into fun parodies and colorful mashups.
Source: Brand's website (https://southfellini.com) · 2026-11-08

- **Founders & leadership:** Tony Trov and Johnny Zito, co-founders.
Source: Brand's website (https://southfellini.com) · 2026-11-08

- **Website:** https://southfellini.com
Source: Brand's website (https://southfellini.com) · 2026-11-08

- **Voice & tone:** Cheeky, colorful, irreverent, playful, and distinctly Philadelphia-centered.
Source: Brand's website (https://southfellini.com) · 2026-11-08

- **Founded:** 2016
Source: Brand's website (https://southfellini.com) · 2026-11-08

- **Headquarters:** 1507 E. Passyunk Avenue, Philadelphia, PA 19147, United States.
Source: Brand's website (https://southfellini.com) · 2026-11-08

## Offerings

- **Problem solved:** Provides expressive Philadelphia-themed apparel, accessories, and art for people who want to show their local identity and fandom.
Source: Brand's website (https://southfellini.com) · 2026-11-08

- **Core capabilities:**
  - Graphic apparel design and production
  - Philadelphia-themed illustration and visual design
  - Enamel pin and sticker production
  - Public art, murals, and billboard creation
  - Collaborative art projects and wholesale ordering
Source: Brand's website (https://southfellini.com) · 2026-11-08

- **Products / SKUs:**
  - Graphic tee shirts
  - Hats, beanies, and balaclavas
  - Sweatshirts and sweats
  - Enamel pins
  - Stickers
  - Murals, billboards, and public art
Source: Brand's website (https://southfellini.com) · 2026-11-08

- **Pricing:** The scraped site shows products priced from $3.00 for a sticker to $35.00 and up for selected apparel; other examples include $15.00 enamel pins, $20.00 ornaments, and $30.00 hats and youth apparel.
Source: Brand's website (https://southfellini.com) · 2026-11-08

## Audience

- **Target industry:** Apparel, accessories, lifestyle merchandise, and public art.
Source: Brand's website (https://southfellini.com) · 2026-11-08

- **Customer base:** Customers interested in Philadelphia-themed apparel, accessories, and art, including local fans and supporters of Philadelphia culture and sports.
Source: Brand's website (https://southfellini.com) · 2026-11-08

- **Ideal customer profile:** Philadelphia-oriented consumers seeking colorful, humorous graphic apparel and accessories, plus wholesale buyers interested in South Fellini products.
Source: Brand's website (https://southfellini.com) · 2026-11-08

- **Use cases:**
  - Wearing Philadelphia-themed graphic apparel
  - Showing support for Philadelphia culture and sports
  - Purchasing small gifts and accessories such as stickers, pins, and hats
  - Wholesale ordering
  - Commissioned or collaborative public art and mural projects
Source: Brand's website (https://southfellini.com) · 2026-11-08

- **Customer outcomes:**
  - Express Philadelphia identity through apparel and accessories
  - Access playful, colorful designs based on local iconography
  - Purchase Philadelphia-themed gifts and collectibles
  - Engage with locally rooted public art and collaborations
Source: Brand's website (https://southfellini.com) · 2026-11-08

Page last updated 2026-11-08.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
task that the page did not adequately provide. This is optional: reading and
using the index never requires feedback. Report only an observed gap, not a
speculative wish list. These are reported gaps, not verified deficiencies.

POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
- `conflicting`
- `not_found`
- `outdated`
- `too_vague`

Use only the supplied categories. "other" is a category, not an invitation to
explain. Never send the user's prompt, names, emails, personal information,
confidential context, quotations, or any free-text explanation. Do not add
fields, URL parameters, or identifying headers. Do not identify the user.

Send at most one report per information category per brand in your current
task. A 204 response acknowledges the report. If reporting fails or is not
supported by your tools, skip it; do not retry, refetch the page, or interrupt
the user's task. Cite the canonical page URL, never the feedback endpoint.