{"name":"Southall Travel","domain":"southalltravel.co.uk","url":"https://optimly.ai/brand/southall-travel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UK travel company offering flights, holidays, flight-and-hotel packages, tours, cruises, insurance and other travel services worldwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"},{"key":"description","label":"Description","shape":"text","content":"Southall Travel provides travel booking services from the UK to destinations worldwide, including flights, holidays, tailored leisure and business trips, short breaks, tours, cruises, insurance and car hire. The company offers online booking, telephone assistance, expert advice and ATOL-protected travel arrangements where applicable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide dependable travel solutions, competitive prices and impartial, expert advice tailored to customers' interests, time and budget, while making Southall Travel a first choice for flights, holidays, cruises and tour deals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://southalltravel.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Helpful, reassuring and value-focused, emphasizing dependable service, expert advice, personal assistance, travel confidence and competitive deals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1984","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Mayfair, London, UK","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Southall Travel Group","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps travellers find, compare and book flights, accommodation, holidays and other travel arrangements that match their destination, preferences, schedule and budget, with access to expert assistance and travel protection.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Flight search and booking\nFlight-and-hotel package booking\nHoliday and destination package booking\nTailored leisure and business trip planning\nTour and multi-centre itinerary booking\nCruise booking\nTravel insurance booking\nCar hire arrangements","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Flights\nFlight + Hotel packages\nHolidays\nTours\nMulti-centre trips\nCruises\nTravel insurance\nCar hire","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Offers competitive fares and holiday deals, including a Best Price Guarantee, exclusive destination deals, flexible payment options and low deposits. The site advertises prices that vary by destination, dates and availability, including selected holiday offers from £505 per person and flight offers such as London Heathrow to Dubai from £384.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure and business travellers, including families, honeymooners, groups, and customers seeking city breaks, beach holidays, adventure trips, safaris, short breaks or last-minute deals. The company states that more than one million travellers entrusted it with arranging itineraries over the last 12 months.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK-based travellers seeking competitively priced flights, holidays or tailored travel arrangements worldwide, particularly customers who value personal expert advice, 24/7 support, flexible payment options and financial protection.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking international flights\nPlanning flight-and-hotel holidays\nArranging business trips and tailored leisure travel\nBooking family holidays, group holidays and honeymoons\nFinding last-minute holidays and city breaks\nPlanning beach holidays, adventure trips and safaris\nBooking guided tours, expeditions and multi-centre itineraries\nPurchasing travel insurance with medical, cancellation and COVID-19 coverage","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to competitive flight and holiday prices\nPersonalised travel advice from trained consultants\n24/7 assistance before and during booking\nConvenient booking of flights, hotels, holidays and related services\nFlexible payment options and low deposits\nFinancial protection through ATOL where applicable\nTravel insurance coverage for medical expenses, cancellation and other travel risks\nAbility to arrange trips matched to individual interests, time and budget","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southalltravel.co.uk","updated_at":"2026-11-07T19:27:03.167652+00:00"}]}],"last_refreshed_at":"2026-11-07T19:27:03.182377+00:00","last_changed_at":"2026-11-07T19:27:03.197111+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=77919515-5e53-43e1-a71b-d073ca1a40af"}